Sum of completed orders. The morning question every Square Online merchant opens with.
At a glance
Headline gross revenue across every Square Online order placed in the period. The arithmetic sum of total_money.amount for every completed order, omnichannel by default (Square POS in-store sales sit alongside Square Online web sales in the same Orders API).
Calculation
Calculated automatically from your Square Online data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A US specialty coffee roaster running on Square. Three retail cafes plus a Square Online web storefront for whole bean and brew gear. The 30-day window covers 14 Mar 26 to 12 Apr 26.
Three things to notice:
- POS volume dominates order count, web dominates AOV. 88% of orders are in-cafe transactions averaging 58 AOV) and B2B wholesale ($640 AOV) carry disproportionate revenue weight. A great web week or one big wholesale invoice can swing the headline meaningfully even though POS volume looks flat.
- B2B wholesale via Square Invoices is hidden from the merchant’s daily mental model. Square’s Invoices product creates orders in the same Orders API; this card includes them. If a single $5,000 wholesale invoice is paid on a Friday, Friday’s revenue jumps and the merchant might mistake it for a retail surge. Filter by
source.name = INVOICEto separate. - The 30-day prior window was $209,800. Total Revenue is down 4.2% vsP, which is below the
drop >15% WoWalert threshold. Vortex IQ Nerve Centre stays quiet, but the card itself shows the trend and pairing with Refund Rate and AOV reveals whether a real shift is starting.
Sibling cards merchants should reference together
Reconciling against the vendor’s own dashboard
Where to look in the Square Dashboard: Square Dashboard, Reports, Sales summary. Set the same date range you’ve selected here, leave the Location filter on All locations, and look at Gross sales (or Total sales if your account is configured to show net of refunds). The figure should match this card to within a few cents. Other Square Dashboard views that look like the same number but aren’t:- Reports, Sales summary, Gross sales: this DOES match (assuming all locations, same window).
- Reports, Sales summary, Net sales: this is post-discount but may also be post-refund depending on your Square account settings, lower than this card.
- Dashboard home, Today’s sales: today only, in the location’s local time zone.
- Reports, Item sales: aggregates per SKU, not by order, useful for Top Products by Revenue reconciliation, not this card.
- Reports, Payments: counts payment events not orders; one order can have multiple split-tender payments and inflate the count.
Cross-connector reconciliation:
The Square POS, Square Online unification advantage: unlike Shopify or BigCommerce (where POS is a separate product or app), Square’s omnichannel reporting is native, one merchant of record covers retail, web, and invoicing in the same Orders API. This card’s “single number for everything” lens is genuinely meaningful for Square in a way it isn’t on Shopify-with-Shop-POS, where the two channels are stitched together post-hoc.
Known limitations / merchant FAQs
Does this card include my in-store POS sales, or just my web orders? Both. Square’s Orders API returns every order regardless of source, retail (Square POS), web (Square Online Store), invoiced (Square Invoices), and any third-party integration that writes to Square. This is by design, Square’s omnichannel pitch is that there is one source of truth for revenue across in-store and online. To split web from retail, filter bysource.name = SQUARE_ONLINE_STORE for web, or by location_id for a specific cafe / shop. The dashboard tab also exposes a per-location filter.
Why is my Square Total Revenue different from my Stripe / PayPal numbers?
For most Square merchants, Stripe is zero or close to zero. Square processes its own payments (mandatory for Square POS and Square Online), so card and wallet charges are routed through Square itself, not Stripe. Stripe might pick up a separate side product (a non-Square subscription billing tool, a marketplace integration), but it won’t see your Square sales. PayPal is similar, only the orders where the customer chose PayPal as the alt tender on Square Online checkout. Square Dashboard is the source of truth for total revenue on Square accounts.
Does Total Revenue include refunds?
No, refunds are NOT deducted. This card is gross revenue. A fully refunded 100 here. Square exposes refunds via a separate Refunds API; track them on the Refund Rate card. If you want a net-of-refunds view, watch this card alongside Refund Rate, or use Square Dashboard’s “Net sales” line on the Sales summary report.
My multi-location Square account, how do I see per-cafe revenue?
Filter the Square Online dashboard tab by location_id, or pin per-location panels in the Vortex IQ Nerve Centre using the per-card location selector. Square’s API exposes a stable location_id per merchant location and every order is tagged. This card sums across all locations by default; that’s the Friday-9am headline read.
Why does today’s number jump up and down so much?
Today is incomplete data. As the day progresses orders add into the bucket, and as the day rolls past midnight some orders flip date because of time-zone effects (Square reports in location-local time; this card uses UTC). Use the rolling 7-day or 30-day view for stable numbers, that’s why the alert window is 30D vsP and not 1D. For a same-day operations read, use Square Dashboard, Today’s sales tile.
Does Square Invoices revenue count?
Yes. Square Invoices and Square recurring invoices both generate orders in the same Orders API, this card includes them. Wholesale and B2B revenue collected via Square Invoices can be a significant share of a Square merchant’s total, especially for food & beverage suppliers, beauty pros, and small services businesses. To exclude, filter by source.name.
My revenue dropped 8% week-over-week. Should the alert have fired?
The default alert trigger is drop >15% WoW. An 8% drop is within normal weekly variance for most Square merchants, the alert is tuned to surface unusual moves not routine ones. If you want a tighter trigger (say 10%), the per-merchant threshold can be customised in your Vortex IQ workspace settings.
What’s the action playbook when this card drops sharply?
Three checks in order: (1) Refund Rate, did refunds spike? a quality or fulfilment incident shows here first, (2) Total Orders vs AOV, did volume drop or did basket size drop? volume drops point to traffic or conversion, basket-size drops point to mix shift or discount activity, (3) per-location split, is one cafe (or just the web channel) responsible? a single-location issue is operational; an across-the-board drop is a demand-side issue.