At a glance
Share of Deutsche Post / DHL Paket consignments delivered on the carrier’s first delivery attempt, rather than re-routed to a Packstation locker, redirected to a Postfiliale (Post Office) branch for pickup, or carded for a second attempt. On the German national network this runs high because the Packstation locker estate (over 12,000 sites) and Filiale handover absorb most “recipient absent” events as successful first contact. A reading below the 85 percent alert floor points to a postcode cluster with poor home-delivery success or a service-mix that is leaning too hard on home delivery where lockers would land first time.
What it tracks
First-attempt success is the cleanest single proxy for “did the network deliver without friction”. Each re-attempt, Packstation re-route, or Filiale redirect adds a day of transit, a tracking-event the customer has to interpret, and a measurable lift in “where is my order” contacts. The metric counts a Packstation deposit or a Filiale handover as a successful first attempt because, on the German market, those are the recipient’s chosen delivery point and not a failure. A genuine miss is arecipient_absent or delivery_attempted event that precedes the eventual delivery. Below 85 percent, look first at OTD by Route to find the postcode clusters dragging the rate, then at Failed Deliveries and Exception Rate to separate “absent recipient” from “bad address data”. A structural fix is often a checkout nudge towards Packstation for the affected postcodes.