Skip to main content
Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ Nerve Centre tracks 62 KPI pulses for Dotdigital stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Dotdigital connector covers the enterprise email + SMS + cross-platform platform popular with UK and European retail brands. The Nerve Centre tracks 61 KPI pulses for Dotdigital accounts in the Vortex IQ AI OS catalogue - including hero alerts (Email-Attributed Revenue, Programme vs Campaign Revenue Mix, RFM Segment Distribution, Bounce Rate, Bounce Spike, Spam Complaint Rate, Abandoned-Cart Programme Status) plus cross-platform cards (Abandoned-Cart Recovery Value, Email Share of Total Store Revenue, Top Sends → Purchase Lag, Unsubs Within 7d of Purchase). Vortex Mind investigates when programme revenue dips or RFM cohorts shift; Ask Viq™ lets you ask in plain English with citations back to the source card.
A note on data availability. Cards populate from your connected Dotdigital account:
  • Revenue cards (total revenue, programme/campaign revenue mix) need e-commerce revenue tracking passed to Dotdigital. Accounts that send order counts but no revenue value will show these as zero.
  • Cross-platform cards light up once a store (BigCommerce/Shopify/etc.) is connected on the same workspace.
  • RFM / suppressed / dormant / segment cards come from the contacts/profiles dataset and are kept off the default dashboard (listed here as roadmap) until that sync lands.
Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.