At a glance
The single most actionable email insight: how much revenue each email earns, split by campaign type. Triggered lifecycle messages (abandoned cart, welcome, post-purchase) routinely earn 10-80x more revenue per email than one-to-many broadcasts, because they reach a buyer at the moment of intent. Seeing the gap tells you where the next pound of email effort should go.
How to act on it
- If a triggered type (abandoned cart, welcome) sits far above broadcast, that’s headroom: expand the automation’s coverage and entry points before sending more broadcasts.
- If broadcast is your only meaningful bar, you’re leaving lifecycle revenue on the table, stand up an abandoned-cart and welcome programme first.
- Use it alongside Programme vs Campaign Revenue Mix to see both the share and the efficiency of each channel.
Data notes
- Coverage reflects the campaigns Vortex IQ has summaries for. The live view samples the most-recent campaigns; the full lifecycle picture (including older triggered programmes) lands with the nightly Dotdigital sync, which pulls every campaign summary.
- Revenue requires e-commerce revenue tracking to be enabled in Dotdigital; accounts that pass only order counts will show low/zero per-email revenue.