| Card | Class | Tier | Category | Chart |
|---|---|---|---|---|
| Abandoned-Cart Programme Status | 🦸 Hero | hero | Email Automation | kpi |
| Bounce Rate | 🦸 Hero | hero | Deliverability | gauge |
| Bounce Spike | 🦸 Hero | hero | Nerve Centre | alert_list |
| Email-Attributed Revenue | 🦸 Hero | hero | Executive Command Centre | kpi |
| Programme vs Campaign Revenue Mix | 🦸 Hero | hero | Email Automation | donut |
| RFM Segment Distribution | 🦸 Hero | hero | Customer Lifecycle | bar |
| Spam Complaint Rate | 🦸 Hero | hero | Deliverability | gauge |
| Abandoned-Cart Recovery Value | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | kpi |
| Email Share of Total Store Revenue | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | gauge |
| Top Sends → Purchase Lag | 🔗 Cross-Channel | standard | Cross-Channel: Revenue at Risk | scatter |
| Unsubs Within 7d of Purchase | 🔗 Cross-Channel | standard | Cross-Channel: Revenue at Risk | line |
| Active Programmes | Non-Hero | standard | Email Automation | kpi |
| Active Subscribers (Est.) | Non-Hero | standard | Customer Lifecycle | kpi |
| Address Books | Non-Hero | standard | Customer Lifecycle | kpi |
| Address Books Overview | Non-Hero | standard | Customer Lifecycle | table |
| At-Risk RFM Value | Non-Hero | standard | Customer Lifecycle | kpi |
| Automation Programmes | Non-Hero | standard | Email Automation | table |
| Campaign Performance | Non-Hero | standard | Email Campaigns | bar_horizontal |
| Campaign Status | Non-Hero | standard | Email Campaigns | pie |
| Campaign Status Breakdown | Non-Hero | standard | Email Campaigns | donut |
| Checkout-to-Order Rate | Non-Hero | standard | Revenue Attribution | gauge |
| Checkouts Started | Non-Hero | standard | Revenue Attribution | kpi |
| Click-to-Open Rate | Non-Hero | standard | Revenue Attribution | gauge |
| Conversion Rate | Non-Hero | standard | Revenue Attribution | gauge |
| Deliverability Drop | Non-Hero | standard | Nerve Centre | alert_table |
| Delivery Rate | Non-Hero | standard | Deliverability | gauge |
| Dormant Subscribers (90D no open) | Non-Hero | standard | List Health | kpi |
| Email Click Rate | Non-Hero | standard | Executive Command Centre | gauge |
| Email Health KPIs | Non-Hero | standard | Email Engagement | kpi |
| Email Open Rate | Non-Hero | standard | Executive Command Centre | gauge |
| Email Sends Over Time | Non-Hero | standard | Email Campaigns | area |
| Engagement Funnel | Non-Hero | standard | Email Engagement | funnel |
| Errored Programmes | Non-Hero | standard | Email Automation | kpi |
| Flow Count Summary | Non-Hero | - | Email Automation | kpi |
| Flow Status Breakdown | Non-Hero | - | Email Automation | donut |
| Flow Trigger Types | Non-Hero | - | Email Automation | donut |
| Flows List | Non-Hero | - | Email Automation | table |
| Largest Address Books | Non-Hero | standard | Customer Lifecycle | bar_horizontal |
| List Health Summary | Non-Hero | standard | List Health | kpi |
| Open Rate Trend | Non-Hero | standard | Email Campaigns | area |
| Placed Orders (Email) | Non-Hero | standard | Executive Command Centre | kpi |
| Programme Error Rate | Non-Hero | standard | Nerve Centre | kpi |
| Programme Status | Non-Hero | standard | Email Automation | pie |
| Programme Step Drop-off | Non-Hero | standard | Email Automation | funnel |
| Refund Rate | Non-Hero | standard | Revenue Attribution | gauge |
| Revenue per Recipient | Non-Hero | standard | Executive Command Centre | kpi |
| Revenue per Send | Non-Hero | standard | Revenue Attribution | kpi |
| Segments Overview | Non-Hero | standard | Customer Lifecycle | table |
| Send Cadence (campaigns/wk) | Non-Hero | standard | Email Campaigns | line |
| Sender-Reputation Risk | Non-Hero | standard | Nerve Centre | alert_table |
| Split-Test Winners (last 90D) | Non-Hero | standard | Email Campaigns | table |
| Subscriber Growth | Non-Hero | standard | Customer Lifecycle | area |
| Suppressed Contacts | Non-Hero | standard | List Health | kpi |
| Top Campaigns by Revenue | Non-Hero | standard | Email Campaigns | bar_horizontal |
| Top Lists by Name | Non-Hero | standard | List Health | bar_horizontal |
| Total Campaigns | Non-Hero | standard | Executive Command Centre | kpi |
| Total Contacts | Non-Hero | standard | Executive Command Centre | kpi |
| Total Sends | Non-Hero | standard | Executive Command Centre | kpi |
| Unsubscribe Rate | Non-Hero | standard | Deliverability | gauge |
| Unsubscribe Spike | Non-Hero | standard | Nerve Centre | alert_list |
| Welcome Programme Status | Non-Hero | standard | Email Automation | kpi |
Dotdigital KPIs, Vortex IQ Nerve Centre
Every Dotdigital KPI pulse Vortex IQ Nerve Centre tracks: 61 metrics covering revenue, orders, customers, refunds, and more.
Vortex IQ Nerve Centre tracks 61 KPI pulses for Dotdigital stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves.
The Dotdigital connector covers the enterprise email + SMS + cross-channel platform popular with UK and European retail brands. The Nerve Centre tracks 61 KPI pulses for Dotdigital accounts in the Vortex IQ AI OS catalogue - including hero alerts (Email-Attributed Revenue, Programme vs Campaign Revenue Mix, RFM Segment Distribution, Bounce Rate, Bounce Spike, Spam Complaint Rate, Abandoned-Cart Programme Status) plus cross-channel cards (Abandoned-Cart Recovery Value, Email Share of Total Store Revenue, Top Sends → Purchase Lag, Unsubs Within 7d of Purchase). Vortex Mind investigates when programme revenue dips or RFM cohorts shift; Ask Viq™ lets you ask in plain English with citations back to the source card.
Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.