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Metrics type: Key MetricsCategory: Executive Overview

At a glance

FullStory UX Health Score is the top-of-dashboard composite for on-site experience. It blends four things into one 0 to 100 number: low frustration, healthy replay capture, the absence of dead-click hotspots, and a clean checkout path. The point is a single glance answer to “is the experience healthy right now?” When it drops below the guardrail, one of the four pillars has slipped, and the component cards tell you which.

Calculation

Calculated automatically from your FullStory data. Vortex IQ combines the frustration level, replay-capture coverage, dead-click hotspot pressure, and checkout-path cleanliness into a single 0 to 100 score, with healthy on all four producing a high reading. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A representative reading of FullStory UX Health Score for a typical merchant on FullStory. Say the score sits at 84 most of the month, then drops to 66 on a Thursday. The replay-capture pillar is the cause: a tag-manager change cut capture coverage, so the composite penalised the blind spot even though frustration was flat. Restoring the snippet lifts the score back to the mid eighties. Without the composite, the merchant might not have noticed capture had silently degraded. For deeper investigation, use Vortex Mind to identify the weak pillar; for natural-language exploration, ask Ask Viq why UX health dropped today.

Sibling cards merchants should reference together

Reconciling against the vendor’s own dashboard

Where to look in FullStory’s own dashboard: This is a Vortex IQ composite, so FullStory does not show an identical figure. Reconcile by checking each pillar against its FullStory reporting: frustration signals, capture coverage, click maps, and the checkout funnel. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: complement with the four pillar cards for the full picture. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does FullStory UX Health Score update? The card refreshes on the standard data refresh and supports a real-time view. For the freshest reading, force a manual refresh from the dashboard. Q: What pulls the score down most? Any one pillar can drag it: high frustration, degraded capture, a sharp dead-click hotspot, or checkout-path friction. The component cards show which pillar is responsible. Q: Why does my FullStory dashboard show a different number? Because there is no identical native figure. Reconcile the four pillars individually rather than expecting a matching headline score. Q: Can I customise the alert threshold? Yes, alert thresholds are configurable per profile in the Alert Rules tab. The sub-70 default is a starting point; tune it to your own baseline.

Tracked live in Vortex IQ Nerve Centre

FullStory UX Health Score is one of hundreds of KPI pulses Vortex IQ tracks across FullStory and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.