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Metrics type: Supporting MetricsCategory: Helpdesk / Customer support
The individual conversations rated negatively (1-2★) in the last 30 days, listed with customer, handling agent, topic tag, and the rating remark, the qualitative detail behind the CSAT number.

At a glance

Negative-Rated Conversations is a customer-satisfaction metric tracked from your Intercom workspace. Where CSAT and CSAT Trend give you the number, this card gives you the evidence: a table of the real conversations a customer scored 1 or 2 stars, with the remark they left. For the Blitz support lead this is the most actionable card in the satisfaction set, every row is a named customer, a recoverable relationship, and a clue about what is going wrong. Worked weekly, it turns CSAT from a scoreboard into a queue of follow-ups.

Calculation

Vortex IQ selects conversations whose conversation_rating.rating is 1 or 2 within the last 30 days and builds one row per conversation, joining the contact, the handling/assigned admin, and the conversation’s tags. It then groups negatives by tag/topic; when more than five negatives share a single tag, the alert fires, flagging a systemic issue rather than scattered one-offs. There is no positive-share percentage here, this card is the raw, named list, deliberately qualitative so you can read intent and recover customers.

Worked example

A representative reading of Negative-Rated Conversations for Blitz. Over 30 days the table holds 14 negative-rated conversations. Triaged by tag, seven of them carry sizing and remarks like “boots ran a full size small, no help offered” and “had to ask three times for an exchange label.” That clears the >5-on-one-tag threshold and trips the alert. The pattern is not an agent problem, replies were prompt, it is a product-information and returns-policy problem. You do three things: reopen the seven sizing threads and offer free exchanges, brief the team on a standard sizing-and-exchange response, and flag the size-guide gap to the merchandising side of the business. The remaining seven negatives are scattered across tags and read as genuine one-offs, handled individually. To trace whether sizing complaints correlate with specific SKUs, open Vortex Mind; to ask “list this month’s 1-2★ conversations grouped by tag” in plain English, use Ask Viq.

Sibling cards merchants should reference together

Reconciling against the vendor’s own dashboard

Where to look in Intercom’s own dashboard: In Intercom, open the Inbox and apply a filter on conversation rating set to the negative scores (1-2★), date range last 30 days. That gives you the same list of conversations. The Reports → Customer satisfaction view shows the negative share and lets you click through to the underlying threads and read each remark. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: when negatives cluster on delivery, refund, or stock, pivot to the cross-platform cards, Complaints on Out-of-Stock SKUs and Support Spike on Failed Payments, to see whether a commerce or payment problem is generating the bad scores. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Negative-Rated Conversations update? The card refreshes on the standard data refresh (typically every 30-60 minutes). New negative ratings appear as a fresh row once the customer submits them, which may be hours after the conversation closed. Q: Why does my Intercom rating filter show more or fewer conversations? Usually the negative threshold (1-2★ vs a 3-point scale), tag-based grouping differences, or the rating-date vs conversation-date basis at the window edge. Match those before assuming a mismatch. Q: The clustering alert fired but the tags look unrelated, what now? Check tagging discipline. If agents tag inconsistently, the grouping is noisy. Tighten your tag taxonomy (see Top Topics) so concentration is meaningful, then re-read the card. Q: Can I customise the alert threshold? Yes. The >5-on-one-tag trigger is configurable per profile in the Alert Rules tab. Lower it if Blitz wants to catch emerging issues earlier, or raise it during high-volume sale periods to reduce noise.

Tracked live in Vortex IQ Nerve Centre

Negative-Rated Conversations is one of hundreds of KPI pulses Vortex IQ tracks across Intercom and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.