At a glance
Detailed Seller Ratings (Description / Service / Logistics) shows JD’s three-axis DSR score side by side. After a purchase, buyers rate the seller on three independent axes: Description (did the product match the listing), Service (how good was the seller’s communication and support), and Logistics (how fast and well did it arrive). JD weighs all three into search placement and the buyer-trust premium that lifts conversion. This hero card puts all three axes in one view, compared against the prior period, so you can see at a glance which axis is healthy, which is slipping, and which is pulling your visibility down.
Calculation
The card reads JD’s published detailed seller rating for each of the three axes over the trailing window and displays them as a grouped bar chart with a comparison against the prior period (vsP). Each axis is a buyer-rated average that JD maintains:
- Description - how closely the delivered product matched the listing’s description and images.
- Service - the quality of the seller’s communication, responsiveness and after-sales handling.
- Logistics - the speed and condition of delivery, the axis most affected by late dispatches.
Worked example
A representative reading for a POP marketplace seller on JD.com over the 30 days to 20 Mar 26. The three bars read Description 4.78, Service 4.83, and Logistics 4.47. Against the prior period, Description and Service are flat, but Logistics has fallen from 4.61 to 4.47, dropping below the 4.5 safe band and tripping the account-health alert. The split diagnosis is immediate: the product and the service are fine, the problem is delivery. Cross-referencing the late-dispatch card confirms a run of orders shipped past deadline during a courier disruption. The fix is operational - clear the dispatch backlog and tighten cut-off times - rather than anything to do with the product or support. As on-time dispatch recovers over the following weeks, the Logistics axis climbs back above 4.5 and the alert clears. To trace which orders or provinces drove the Logistics slip, use Vortex Mind; to ask how each axis moved month over month in plain English, use Ask Viq.Sibling cards merchants should reference together
Reconciling against the vendor’s own dashboard
Where to look in JD.com’s own dashboard: JD shows the three DSR axes in the seller scorecard / store rating section, usually with the same period comparison. Because this card surfaces JD’s own published figures, the numbers should match closely once the periods align. If they do not, the difference is almost always a period or refresh-timing issue rather than a real divergence. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: when an axis slips, jump to the matching operational card (late dispatch for Logistics, buyer messages for Service) to find the cause. For divergence investigations, use Vortex Mind.