At a glance
Net Revenue (after JD commission) is what actually lands with you after JD takes its cut. JD charges a category commission, roughly 3% to 10% depending on the category, and if you opt into JD Logistics it also deducts fulfilment fees. This card strips both out of gross revenue so finance sees the real take, not the headline sales number. For a POP marketplace seller this is the figure that funds the business; for owners deciding whether to push a category harder, it is the truth that gross revenue hides. It sits in Revenue & Sales and reads best beside the gross-revenue, commission-percentage, and fulfilment-mix cards below.
| What it counts | Gross revenue in the window minus JD’s category commission, and minus JD Logistics fulfilment fees where the merchant has opted in, expressed in CNY. |
| Sample type | Backend API data from JD.com, refreshed on the standard data refresh. |
| Why it matters | Gross revenue overstates what you keep. Commission varies by category and fulfilment fees vary by route, so net revenue is the only figure that reflects the real economics of each sale. A net drop with flat gross signals a margin problem, not a demand problem. |
| Reading the value | Read it against the prior period. If gross holds but net falls more than 10%, the cause is rising commission mix or fulfilment fees, not weaker sales. Pair with the commission-percentage card to confirm. |
| Currency | currency (CNY) |
| Time window | 30D vsP |
| Alert trigger | drop >10% vsP |
| Sentiment key | jd_net_revenue |
| Roles | owner, finance |
Calculation
Gross order revenue for the window, less JD’s category commission applied per line at the rate for that line’s category, less JD Logistics fulfilment fees on orders shipped through JD Logistics. Returns and cancellations net out, and their associated commission is reversed where JD refunds it. The result is the realised net in CNY. Because commission is category-specific, a shift in your sales mix toward higher-commission categories can lower net even when gross is flat.Worked example
A representative reading of Net Revenue (after JD commission) for a typical merchant on JD.com. Suppose gross revenue is CNY 1.8M, unchanged from the prior period. JD’s blended commission works out to CNY 162K (about 9%, weighted toward a higher-commission category that grew this month) and JD Logistics fees take another CNY 90K. Net revenue is CNY 1.548M, down 11% versus the prior period’s CNY 1.74M, which trips the alert even though gross was flat. The cause is mix: a 5%-commission category shrank and a 10%-commission one grew. The decision is not to chase more sales but to rebalance promotion toward the lower-commission, higher-net lines, or to renegotiate fulfilment on the heavy SKUs. For deeper investigation, use Vortex Mind to attribute the net drop between commission mix and fulfilment fees; for natural-language exploration, ask Ask Viq “why did net revenue fall while gross stayed flat”.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
jdc_total_revenue | Revenue sibling: the gross top-line this card deducts commission and fees from. |
jdc_commission_pct | Economics sibling: the commission rate that drives the gap between gross and net. |
jdc_logistics_vs_pop | Revenue sibling: the fulfilment mix that determines how much fee drag hits net. |
jdc_fee_pct_of_revenue | Economics sibling: total fees as a share of revenue. |
jdc_aov | Sales sibling: average order value context for the net read. |
Reconciling against the vendor’s own dashboard
Where to look in JD.com’s own dashboard: JD’s Seller Centre settlement and bill views show gross sales, commission deductions, and fulfilment fees per settlement cycle. Reconcile net revenue by taking JD’s gross and subtracting the same commission and fee lines for the matching period. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Settlement timing. JD bills commission on its settlement cycle; Vortex IQ accrues it to the order period. | Variable | Compare against accrued, not settled, deductions. |
| Commission mix. Category rates differ; a sales-mix shift changes net even with flat gross. | Variable | Check the commission-percentage card for the mix shift. |
| Fulfilment fees. Only JD Logistics orders carry fulfilment fees; POP self-fulfilled do not. | Variable | Confirm which orders are JD Logistics fulfilled. |
| Returns reversal. Commission refunded on returns may post in a later cycle. | Marginal | Allow for lagged commission reversals. |