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Nerve Centre KPIs · Audit Profile · Sentiment Settings The questions every Amazon advertiser asks at 9am on Monday: where is spend bleeding, which campaigns have I forgotten about, are ads pushing ASINs that can’t actually convert, and which winning search terms haven’t been promoted yet. Cross-references amazon (marketplace) for the highest-leverage findings - advertising an out-of-stock or no-buy-box ASIN is the most common, most expensive, most fixable mistake.

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What this audit checks

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Spend efficiency

  • ACOS above merchant target across campaigns
  • TACOS trend deteriorating WoW
  • Campaigns with >$X spend and <1% conversion (zero-conversion spend)
  • Bid creep - auto-bidding pushing CPC above category benchmark
  • Dayparting waste - spend in low-converting hours

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Cross-channel leak (highest-value area)

  • Active ads on out-of-stock ASINs (sibling = amazon.listing.quantity = 0)
  • Active ads on suppressed listings (sibling = amazon.listing.status = SUPPRESSED)
  • Active ads on no-buy-box ASINs (sibling = amazon.listing.buyBoxPercentage < 50)
  • Branded campaigns running while DTC is on Black-Friday discount (sibling = shopify.discount_active) - paying for traffic you’d get free

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Search-term hygiene

  • Negative-keyword candidates - search terms with >$10 spend, zero orders
  • Search-term harvest queue - auto-campaign winners not yet promoted
  • Branded-vs-non-branded mix anomaly (>80% branded = dependency risk; <20% = under-defending the brand)
  • Broad-match exposure across campaigns >40% of spend

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Campaign hygiene

  • Campaigns enabled with no active ads (orphan campaigns)
  • Ad groups with default-bid 50% above category median
  • Campaigns paused >30d but not archived (cluttering reporting)
  • End-dated campaigns still spending (date-bound campaigns past end_date that didn’t pause)

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Account & creative health

  • Disapproved ads in active campaigns
  • Sponsored Brands creatives with broken landing pages (hero ASIN suppressed)
  • DSP creatives missing brand-safety attestation
  • Refresh-token expiry within 30 days

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Severity thresholds

SignalWarnCritical
acos_pct3045
tacos_change_pct_wow1530
zero_conversion_spend_pct_of_total512
oos_advertised_asins_count15
no_buybox_advertised_count110
search_term_harvest_count515
refresh_token_days_to_expiry147
branded_share_pct20-

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Data sources

  • GET https://advertising-api.{region}/v2/profiles - Auth + profile sanity
  • POST https://advertising-api.{region}/sp/campaigns/list - Campaign-level state + budget
  • POST https://advertising-api.{region}/sp/productAds/list - Ad → ASIN mapping (cross-channel join key)
  • POST https://advertising-api.{region}/reporting/reports - Async campaign / search-term / target reports