| Card | Class | Tier | Category | Chart |
|---|---|---|---|---|
| ACOS | 🦸 Hero | hero | Executive Overview | gauge |
| Active Ads on No-Buy-Box ASINs | 🦸 Hero | hero | Alerts & Anomalies | kpi |
| Active Ads on Out-of-Stock SKUs | 🦸 Hero | hero | Alerts & Anomalies | kpi |
| Dayparting Waste (low-CR hours) | 🦸 Hero | hero | Dayparting | kpi |
| DSP vs Sponsored Spend Mix | 🦸 Hero | hero | DSP Overlay | donut |
| Harvest Queue (ready to promote) | 🦸 Hero | hero | Search-Term Harvest | table |
| ROAS | 🦸 Hero | hero | Executive Overview | gauge |
| Spend vs Budget | 🦸 Hero | hero | Budget Monitoring | progress |
| TACOS | 🦸 Hero | hero | Executive Overview | gauge |
| Total Revenue | 🦸 Hero | hero | Executive Overview | kpi |
| Total Spend | 🦸 Hero | hero | Executive Overview | kpi |
| Wasted Spend | 🦸 Hero | hero | Keyword Intelligence | kpi |
| Zero-Conversion Spend | 🦸 Hero | hero | Alerts & Anomalies | kpi |
| ACOS | Non-Hero | - | Executive Overview | gauge |
| All Conversions | Non-Hero | standard | Funnel & Conversion | kpi |
| Audience Overlap (AMC) | Non-Hero | standard | DSP Overlay | donut |
| Bid-Modifier Coverage | Non-Hero | - | Dayparting | gauge |
| Bid-Modifier Coverage | Non-Hero | standard | Dayparting | gauge |
| Branded Harvest Candidates | Non-Hero | standard | Search-Term Harvest | kpi |
| Branded vs Non-Branded Mix | Non-Hero | standard | Keyword Intelligence | donut |
| Branded vs Non-Branded Spend | Non-Hero | - | Keyword Intelligence | donut |
| Budget Utilisation | Non-Hero | standard | Budget Monitoring | gauge |
| Campaign Comparison | Non-Hero | standard | Campaign Performance | table |
| Clicks vs Conversions | Non-Hero | standard | Executive Overview | dual_axis |
| Conversion Actions Breakdown | Non-Hero | standard | Funnel & Conversion | donut |
| Conversion Drop Alert | Non-Hero | standard | Alerts & Anomalies | kpi |
| Conversion Funnel | Non-Hero | standard | Funnel & Conversion | funnel |
| Conversion Lag | Non-Hero | standard | Funnel & Conversion | bar |
| Conversion Rate by Campaign | Non-Hero | standard | Campaign Performance | bar_horizontal |
| Conversion Rate by Device | Non-Hero | standard | Device Performance | bar |
| Conversion Rate by Hour | Non-Hero | standard | Dayparting | line |
| Conversion Rate Trend | Non-Hero | standard | Funnel & Conversion | sparkline |
| Conversions by Campaign | Non-Hero | standard | Campaign Performance | bar_horizontal |
| Conversions by Country | Non-Hero | standard | Geography Performance | geo_map |
| Conversions by Day of Week | Non-Hero | standard | Day & Time Performance | bar |
| Conversions by Device | Non-Hero | standard | Device Performance | donut |
| Conversions by Hour | Non-Hero | standard | Day & Time Performance | heatmap |
| Conversions Trend | Non-Hero | standard | Executive Overview | sparkline |
| CPA by Keyword | Non-Hero | standard | Keyword Intelligence | table |
| CPA by Region | Non-Hero | standard | Geography Performance | bar_horizontal |
| CPA Trend | Non-Hero | standard | Executive Overview | sparkline |
| CPC Anomaly | Non-Hero | standard | Alerts & Anomalies | kpi |
| CPC by Campaign | Non-Hero | standard | Campaign Performance | bar_horizontal |
| CPC by Device | Non-Hero | standard | Device Performance | bar |
| CPC by Hour | Non-Hero | standard | Day & Time Performance | line |
| CPC Spike Detection | Non-Hero | standard | Budget Monitoring | kpi |
| CPC Trend | Non-Hero | standard | Executive Overview | sparkline |
| CTR by Campaign | Non-Hero | standard | Campaign Performance | bar_horizontal |
| CTR by Device | Non-Hero | standard | Device Performance | bar |
| CTR by Keyword | Non-Hero | standard | Keyword Intelligence | table |
| CTR by Region | Non-Hero | standard | Geography Performance | bar_horizontal |
| CTR Decline Alert | Non-Hero | standard | Alerts & Anomalies | kpi |
| CTR Trend | Non-Hero | standard | Executive Overview | sparkline |
| Day-of-Week Spend Mix | Non-Hero | standard | Dayparting | bar |
| Dayparting Waste | Non-Hero | - | Dayparting | kpi |
| DSP Audience Reach | Non-Hero | standard | DSP Overlay | kpi |
| DSP Creative Fatigue Alert | Non-Hero | standard | DSP Overlay | kpi |
| DSP Reach | Non-Hero | - | DSP Overlay | kpi |
| DSP Retargeting Reach | Non-Hero | standard | Funnel & Conversion | kpi |
| DSP vs Sponsored Spend | Non-Hero | - | DSP Overlay | donut |
| Harvest Promotion Lift | Non-Hero | - | Search-Term Harvest | kpi |
| Harvest Velocity | Non-Hero | - | Search-Term Harvest | sparkline |
| Harvest Velocity Trend | Non-Hero | standard | Search-Term Harvest | sparkline |
| Impression Share | Non-Hero | standard | Alerts & Anomalies | gauge |
| Impressions Trend | Non-Hero | standard | Executive Overview | sparkline |
| Landing Page Conv. Rate | Non-Hero | standard | Landing Page Performance | table |
| Landing Page CPC | Non-Hero | standard | Landing Page Performance | table |
| Landing Page Performance | Non-Hero | standard | Landing Page Performance | table |
| Landing Page Revenue | Non-Hero | standard | Landing Page Performance | table |
| Negative-Keyword Candidates | Non-Hero | - | Keyword Intelligence | kpi |
| Non-Branded Harvest Candidates | Non-Hero | standard | Search-Term Harvest | kpi |
| Oldest Unpromoted Harvest Term | Non-Hero | standard | Search-Term Harvest | kpi |
| Organic Lift from Ads | Non-Hero | - | Executive Overview | kpi |
| Overspending Campaigns | Non-Hero | standard | Budget Monitoring | table |
| Promotion Conversion Lift | Non-Hero | standard | Search-Term Harvest | kpi |
| Quality Score Distribution | Non-Hero | standard | Keyword Intelligence | bar |
| Revenue by Campaign | Non-Hero | standard | Campaign Performance | bar_horizontal |
| ROAS by Campaign | Non-Hero | standard | Campaign Performance | bar_horizontal |
| ROAS by Day of Week | Non-Hero | standard | Day & Time Performance | bar |
| ROAS by Device | Non-Hero | standard | Device Performance | bar |
| ROAS by Hour | Non-Hero | standard | Dayparting | heatmap |
| ROAS by Region | Non-Hero | standard | Geography Performance | bar_horizontal |
| ROAS Trend | Non-Hero | standard | Executive Overview | sparkline |
| Search Terms Ready to Promote | Non-Hero | standard | Keyword Intelligence | kpi |
| Search Terms Report | Non-Hero | standard | Keyword Intelligence | table |
| Search-Term Harvest Candidates | Non-Hero | - | Keyword Intelligence | kpi |
| Spend Anomaly | Non-Hero | standard | Alerts & Anomalies | kpi |
| Spend by Campaign | Non-Hero | standard | Budget Monitoring | bar_horizontal |
| Spend by Country | Non-Hero | standard | Geography Performance | geo_map |
| Spend by Device | Non-Hero | standard | Device Performance | donut |
| Spend by Hour | Non-Hero | standard | Day & Time Performance | bar |
| Spend by Hour | Non-Hero | standard | Dayparting | bar |
| Spend Over Time | Non-Hero | standard | Budget Monitoring | area |
| Sponsored Brands Halo Effect | Non-Hero | standard | Funnel & Conversion | kpi |
| TACOS | Non-Hero | - | Executive Overview | gauge |
| Top Cities by Conversions | Non-Hero | standard | Geography Performance | table |
| Top Keywords by Conversions | Non-Hero | standard | Keyword Intelligence | table |
| Top Keywords by Spend | Non-Hero | standard | Keyword Intelligence | table |
| Top Performing Campaigns | Non-Hero | standard | Campaign Performance | table |
| Underspending Campaigns | Non-Hero | standard | Budget Monitoring | table |
| Wasted Spend (Negative-KW Candidates) | Non-Hero | standard | Keyword Intelligence | kpi |
| Worst Performing Campaigns | Non-Hero | standard | Campaign Performance | table |
Amazon Ads KPIs, Vortex IQ Nerve Centre
Every Amazon Ads KPI pulse Vortex IQ Nerve Centre tracks: 102 metrics covering revenue, orders, customers, refunds, and more.
Vortex IQ Nerve Centre tracks 102 KPI pulses for Amazon Ads stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves.
The Amazon Ads connector covers Amazon’s full advertising stack - Sponsored Products, Sponsored Brands, Sponsored Display, plus DSP. The Nerve Centre tracks 102 KPI pulses for Amazon Ads accounts in the Vortex IQ AI OS catalogue - including hero alerts (ACOS, TACOS, ROAS, Active Ads on Out-of-Stock SKUs, Active Ads on No-Buy-Box ASINs, Dayparting Waste, Wasted Spend, Zero-Conversion Spend) plus the DSP vs Sponsored Spend Mix and Harvest Queue surfaces no Amazon-only dashboard joins natively. Vortex Mind investigates when ACOS climbs or wasted spend concentrates; Ask Viq™ lets you ask in plain English (“which ASINs are wasting Amazon ad spend this week?”) and act through your agents.
Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.