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Nerve Centre KPIs · Audit Profile · Sentiment Settings Vortex IQ Nerve Centre tracks 75 KPI pulses for Google Ads stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Google Ads connector is the busiest paid-channel integration in the Vortex IQ AI OS catalogue. The Nerve Centre tracks 75 KPI pulses for Google Ads accounts - ROAS at account and campaign level, Wasted Spend and Zero-Conversion Spend hero alerts, plus the cross-platform Active Ads on Out-of-Stock SKUs alert that catches budget burning on SKUs that can’t convert. Vortex Mind explains why ROAS drops or where waste is concentrated; Ask Viq™ lets you ask “are we wasting spend on any keywords?” in plain English and act on the answer through your agents. Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.