At a glance
MediaMath-attributed conversion value via the T1 conversion-tracking pixel (or server-side via Adaptive Segments). Includes view-through credit from CTV and display impressions where configured. Status note (May 26): the platform’s conversion-tracking infrastructure has had episodic instability since the Jun 23 restructure; verify your pixel is firing and reconciling cleanly month-to-month.
| What it counts | Revenue attributed to MediaMath-tracked conversion events within the configured attribution window. Includes view-through where the campaign has it enabled. |
| Cost basis | Not applicable; this is the revenue side. The cost partner is Total Spend. |
| Currency | Account currency. |
| Conversion attribution | Click-through default 30 days, view-through default 1 day (extendable to 7). CTV impressions only support view-through. |
| Attribution window | 30/1 default; 30/7 for CTV-heavy. |
| Bot / invalid traffic | IVT-filtered conversions excluded; minor leakage. |
| Time window | T/7D/30D vsP. 1, 4 hour pixel-fire-to-T1 ingest lag. |
| Alert trigger | drop >20% vsP. Three causes ranked: (a) MediaMath pixel issue (more common post-restructure than peer DSPs); (b) traffic mix shifted toward channels with weaker direct attribution; (c) actual revenue decline. Always check pixel health first on this connector. |
| Roles | owner, marketing, finance |
Calculation
Calculated automatically from your MediaMath data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
The same enterprise homeware brand. Window 02 Apr 26 to 01 May 26.| Campaign | Channel | Spend ($) | Click-through revenue ($) | View-through revenue ($) | Total revenue ($) |
|---|---|---|---|---|---|
| Display Prospecting (Brain) | Display | 24,800 | 64,200 | 8,400 | 72,600 |
| CTV Premium PMP, NBC | CTV | 28,400 | 0 | 38,200 | 38,200 |
| Video Pre-roll | Video | 12,200 | 18,400 | 4,800 | 23,200 |
| Retargeting | Display | 6,800 | 28,400 | 2,200 | 30,600 |
| Account total (this card) | $72,200 | $111,000 | $53,600 | $164,600 |
- Account-level revenue 58,400 = 2.82× DSP over-claim. This is the standard structural gap; nothing MediaMath-specific. View-through credit ($53,600) is mostly the wedge.
- CTV PMP (NBC) at $38,200 view-through revenue is hard to validate independently, no click events, no GA4 equivalent. Run a CTV holdout test in one geo for 14 days to confirm incrementality before betting the channel.
- Retargeting at 4.5× ROAS is the standout campaign; same dynamic as on every DSP, retargeting reaches users who already showed intent.
- Display Prospecting at 2.93× ROAS is the workhorse; healthy enterprise display number.
- The 30D prior had $148,800 revenue; this window up 11% vs spend up 18%, slight ROAS compression. Common shape for a maturing campaign portfolio.
- Reconciliation flag: if T1 UI shows materially different revenue, suspect a pixel-firing or batch-processing issue; the post-restructure platform has had episodic stability problems. Don’t accept the divergence at face value.
- Revenue up + spend up + ROAS flat = healthy.
- Revenue down + clicks held = pixel issue. Check pixel health first on MediaMath, more common cause than on peer DSPs post-restructure.
- Revenue up but Shopify-side flat = DSP claim inflating; multi-touch over-claim.
- CTV view-through revenue dropped sharply = view-through window probably reduced from 7d to 1d.
- All campaigns revenue dropped simultaneously = global pixel/site outage.
Sibling cards merchants should reference together
| Card | Why pair it with Total Revenue |
|---|---|
| MediaMath Total Spend | Denominator. |
| MediaMath ROAS | Headline efficiency. |
| MediaMath Clicks vs Conversions | Pixel-health canary, especially important on this connector. |
| MediaMath Conversions Trend | Conversion-count side. |
| The Trade Desk Total Revenue | Migration target peer; comparable structural attribution. |
| GA4 Revenue by Channel | Independent attribution check. |
| Shopify Total Revenue | Truth side. |
Reconciling against the vendor’s own dashboard
Where to look in MediaMath T1: T1 → Reports → Campaigns → Conversion Value at organisation level. Should match this card to within sub-percent rounding. MediaMath-specific reconciliation caveat: Pixel-fired conversion ingest has been episodically unreliable since the Jun 23 restructure. If this card differs from T1 UI by >5%, suspect a platform-side issue before adjusting downstream. Why our number may legitimately differ from T1:| Reason | Direction | Why |
|---|---|---|
| Time zone | Boundary days off | Org TZ vs UTC. |
| Real-time ingest lag | Card slightly low for “today” | 1, 4 hour lag (longer than peer DSPs). |
| Pixel-firing instability | Direction varies | Post-restructure platform has had occasional pixel ingest outages; both T1 UI and this card miss the same conversions, but timing of catchup may differ. |
| View-through window changes | Direction depends | Window changes reflow data retroactively. |
| Card | Expected relationship | What causes legitimate divergence |
|---|---|---|
google_analytics.ga_revenue_by_channel | (GA4 Paid Display revenue ÷ MediaMath spend) ≈ this card × 0.5, 0.7 | View-through inflation. |
shopify.total_revenue | UTM-tagged MediaMath revenue ≈ this card × 0.3, 0.5 | Multi-touch attribution; CTV view-through never UTM-tagged. |
the_trade_desk.the_total_revenue | Independent. If you run both during migration, claims overlap on shared orders. | Both DSPs claim view-through credit; do not aggregate by simple addition. |