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Card class: Card

At a glance

What it countsComputed by the connector engine from the upstream data feed; see the worked example for a representative reading.
VAT / tax treatmentInclusive of tax by default; ex-tax variant available where the connector exposes it.
ShippingPer merchant configuration; check connector settings for current treatment.
DiscountsAlready deducted from order totals; gross-discount metrics are tracked separately.
RefundsExcluded from period totals; refund rate is tracked separately.
Cancelled / voided ordersExcluded from period totals.
CurrencyAligned to merchant primary currency, FX-converted at order time for multi-currency stores.
Channels / sourcesAll channels included by default; channel-specific filtering is configurable per profile.
Time window30D
Alert trigger-
Rolesowner, finance

Calculation

Calculated automatically from your SAP data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A representative reading of this metric for a typical merchant. The card reports the current period value alongside a comparison against the previous period. Cross-reference the siblings below to triangulate cause when the value moves outside expected range.

Sibling cards merchants should reference together

Sibling cards live in the same connector hub. Browse the connector index for related metrics in the same category.

Reconciling against the vendor’s own dashboard

Where to look in SAP’s own dashboard: The SAP platform dashboard surfaces this metric (or its components) under the relevant report section. Confirm period boundaries and filter settings match the Vortex IQ profile to reconcile cleanly. Why our number may legitimately differ from the vendor’s: The Vortex IQ figure may differ from the vendor dashboard because of period boundary differences (Vortex IQ uses 30-day rolling by default), time-zone alignment, or filter scope. Match those settings to reconcile. Cross-connector reconciliation: If this card has counterparts on other connectors, add them to the field map’s per_card.<card_id> block under one of: same_metric_on (definitional twins on other platforms), reconciles_with (real reconciliation when same merchant has both connected), or internal_identity (mathematical identity within this connector). Then regenerate.

Known limitations / merchant FAQs

Q: How often does this card update? The card refreshes on the standard data refresh. Force a manual refresh from the dashboard for real-time signals. Q: Why does my vendor dashboard show a different number? Most discrepancies come from period boundary, time zone, or filter scope differences. Match those settings before assuming a real divergence. Q: How does this card relate to other metrics in this category? Track it alongside the siblings listed above to build a complete picture; single-metric reads can mislead.

Tracked live in Vortex IQ Nerve Centre

Active Customers is one of hundreds of KPI pulses Vortex IQ tracks across SAP and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.