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Metrics type: Supporting MetricsCategory: Shipping & Courier

At a glance

Share of Sendle label and order-creation requests that returned a usable shipping label on the first call over the trailing 24 hours. This is a despatch-bench health metric: when label creation fails, parcels cannot be booked, the pick-pack queue stalls and orders silently miss their dispatch cutoff. The card warns at <98%, a deliberately tight floor because even a 2 percent failure rate on a busy despatch morning means dozens of orders waiting on a manual retry.

What it tracks

Label Generation Success is COUNT(successful label/order creations) / COUNT(label/order creation attempts) over the rolling 24-hour window, measured against the Sendle Orders API order-creation endpoint (POST /api/orders), which returns the parcel booking together with its label URL. A request fails when Sendle rejects it (invalid or out-of-zone destination address, missing weight or dimensions, an unservicable postcode, or an authentication or rate-limit response) and no label is produced. A sustained dip is usually one of three things: malformed address or weight data flowing from the store, an expiring API credential (cross-check Days to Token Expiry), or a Sendle-side incident (cross-check API Error Rate). Because label creation sits at the very front of the despatch flow, a failure here pushes orders straight into a missed dispatch cutoff, so this card is an early warning ahead of Late Shipments. The <98% alert is the cue to check whether the cause is your data, your credential or Sendle’s platform before the despatch bench backs up.

Reconciling against the carrier’s own dashboard

Cross-check failed bookings in the Sendle Dashboard under Orders (and your own integration error log) against total creation attempts for the same 24-hour window; remember Sendle timestamps render in account-local time while our index normalises to UTC, so the window edges may not align exactly.

Tracked live in Vortex IQ Nerve Centre

Label Generation Success is one of hundreds of KPI pulses Vortex IQ tracks across Sendle and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.