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Metrics type: Supporting MetricsCategory: Cost & Efficiency

At a glance

A table of the individual Sendle parcels in the trailing 7 days that cost more than twice your average parcel, broken down row by row. These are the despatch-spend leaks worth chasing one by one: an oversized item, a misweighed parcel, a manual rate override, or a far-zone destination that should have been priced or surcharged differently at checkout. The alert fires on any parcel that comes in at more than 2 times the period average.

What it tracks

The card computes the average booked cost across all Sendle parcels in the 7-day window, then lists every parcel whose cost exceeds twice that average. Each row is one shipment, read from GET /api/orders, typically showing the Sendle reference, destination zone, product code, billed weight or cube, and the cost itself. Because Sendle is flat-rate-by-zone, a true outlier almost always means one of three things: the parcel fell into a higher weight or volumetric band than expected, it was sent to a far or regional zone at the higher flat rate, or a manual override was applied at booking. The 7-day window keeps the list short and actionable rather than a backlog. Work the rows top-down: confirm the weight and dimensions against the actual item, check whether the destination should carry a checkout surcharge, and decide whether the SKU is structurally too expensive to ship at its current price point. For the zone context behind a row, see Cost by Zone and Cost per Parcel by Zone (3 AU / 5 US); for the blended baseline these rows sit above, see Avg Shipping Cost; for whether outliers are dragging the trend, see Cost Per Shipment Trend.

Reconciling against the source

Match any row against the parcel’s line on the Sendle Dashboard Orders detail and the corresponding billing invoice to confirm the weight, zone, and final charge; carrier-local booking timestamps mean a parcel near a day boundary can sit in a different day than the dashboard shows.

Tracked live in Vortex IQ Nerve Centre

High-Cost Shipment Outliers is one of hundreds of KPI pulses Vortex IQ tracks across Sendle and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.