At a glance
Avg Page Engagement Time is the average active time, in seconds, that a visitor spends genuinely engaged on a page, as measured by Microsoft Clarity. It is distinct from total session duration because it focuses on active attention rather than idle time on a tab. Watching it move tells you whether your content is holding interest or losing it.
Calculation
Microsoft Clarity measures the active engaged time within each captured session, separating it from periods when the page is idle or backgrounded, then averages it per page over the window. Vortex IQ reads that average in seconds and compares it to the prior period. See At a glance for the time window and the worked example below for a typical reading.Worked example
A representative reading of Avg Page Engagement Time for a typical merchant on Microsoft Clarity. A product page averaged 38 seconds of engagement, up from 31 the prior 30 days, suggesting a new description was holding attention better. On the checkout page, however, engagement time climbed from 22 to 55 seconds, which the merchant read as a warning rather than a win. They used Vortex Mind to trace the checkout slowdown to a sluggish address lookup, then asked Ask Viq in plain English to compare engagement against conversion to confirm the friction.Sibling cards merchants should reference together
Reconciling against Microsoft Clarity
Where to look in Microsoft Clarity’s own dashboard: Open the Clarity Dashboard insights for engagement and time-related metrics, or review per-page behaviour in heatmaps and recordings. Confirm the period and filter settings match the Vortex IQ profile. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.