At a glance
Worst Scroll-Depth Pages ranks the individual pages where visitors scroll the least, surfacing the layouts most in need of a content or structure rethink. Microsoft Clarity captures real scroll behaviour per page, so this table tells you exactly where below-the-fold content is being abandoned. For merchants, it turns a site-wide average into an actionable shortlist of pages to fix first.
| What it counts | The pages with the lowest average scroll reach across captured sessions in the window. |
| Sample type | Behavioural session data from Microsoft Clarity (heatmaps and session recordings), refreshed on the standard data refresh. |
| Why it matters | Low-scroll pages bury offers and conversion prompts, and they are prime candidates for content or layout reorder. |
| Reading the value | Pages at the top of this table have the worst scroll reach; lower percentages mean more content goes unseen. |
| Currency | percent |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | clr_worst_scroll_pages |
| Roles | owner, marketing |
Calculation
Microsoft Clarity records scroll reach per page across captured sessions, and Vortex IQ ranks the pages with the lowest average reach over the selected window into a table. No invented weighting is applied; it reflects the scroll behaviour Clarity exposes for each page. See At a glance for the headline definition and the worked example below for a representative reading.Worked example
A representative reading of Worst Scroll-Depth Pages for a typical merchant on Microsoft Clarity. Over the 30 days to 12 Mar 26, the table might show a long-form collection page at 28% average scroll reach and a product detail page at 33%, both well below the store average. That tells you visitors rarely reach the reviews and cross-sell blocks placed lower on those templates. Use Vortex Mind to trace whether the low reach started after a specific layout change, then ask Ask Viq in plain English to compare these pages against your best performers so you can reorder content where it counts.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
clr_scroll_depth_avg | Gives the store-wide average that this table breaks down page by page. |
clr_excessive_scrolling_rate | Distinguishes pages people abandon from pages where they scroll hard to find something. |
clr_top_pages_by_sessions | Cross-references low-scroll pages against your highest-traffic pages to prioritise fixes. |
clr_avg_page_engagement_time | Confirms whether low scroll reach coincides with low engagement on the same pages. |
clr_dead_click_hotspots_by_page | Layout problems often show up as both shallow scrolling and dead clicks on the same pages. |
Reconciling against Microsoft Clarity
Where to look in Microsoft Clarity’s own dashboard: Open the scroll heatmaps for each listed page and review the Dashboard insights filtered to those URLs. Confirm the period and any device or channel filters match the Vortex IQ profile before comparing. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses rolling windows by default; Clarity may use calendar periods. | Variable | Match the period range. |
| Sampling. Clarity may sample sessions on high-traffic sites; Vortex IQ reads what Clarity exposes. | Variable | Allow for sampling on busy stores. |
| Filter scope. Profile-level filters (device, channel, bot exclusion) may narrow the Vortex IQ view. | Variable | Match filter settings. |