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Metrics type: Key MetricsCategory: Shipping & Courier
% of Pre-10:30 consignments delivered before 10:30am - the contracted Interlink premium-service promise. Customers paid uplift; misses double-hurt.

At a glance

Share of Interlink Pre-10:30 consignments delivered to the recipient before 10:30am on the next working day. Pre-10:30 is Interlink’s most-time-definite contracted tier: corporate-IT, B2B reseller, healthcare, professional-services customers pay the uplift specifically because their staff need stock before 10:30 starts. Misses double-hurt: the customer paid the premium, and contract penalties on care-home / healthcare accounts add another layer of cost. Interlink’s published Pre-10:30 SLA is approximately 98%.

Calculation

Calculated automatically from your Interlink Express data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A UK pharmaceutical distributor: care-home and clinic accounts. Pre-10:30 is the contract carrier for medication that must be on shelf before staff start morning rounds (07:00 to 09:00 typical shift start; merchant ships afternoon prior, Interlink delivers Pre-10:30 the next working day). Reading taken at 09:00 GMT on 22 Mar 26 for the trailing 30 days (20 Feb 26 to 21 Mar 26). The card reads 98.0%, exactly on Interlink’s published threshold and at the alert boundary. Five things to notice:
  1. Sitting on the threshold is the operative signal. Twenty-three misses across 1,140 consignments is borderline; one bad week and the card trips. Watch the daily count, not the headline percentage.
  2. 23 carrier-fault misses = ~£345 of recoverable carriage (23 × £15 average Pre-10:30 carriage refund). File within Interlink’s 14-day window.
  3. Contract penalty exposure on the 23 misses is real. Care-home accounts typically penalise £25 to £100 per missed pre-shift delivery. At £50 average penalty, exposure is ~£1,150 of B2B-customer financial commitment on top of carriage refund.
  4. The 4 day-2 redeliveries are the worst cohort. Care-home staff who needed medication at 07:30 are buying alternative supply locally and possibly cancelling the contract. Day-2 misses are not “small misses”; they are clean broken commitments.
  5. Compare against the same period last year. If Pre-10:30 SLA was at 99.2% in March 25 and is at 98.0% now, the slip is the story. Most likely cause: a single underperforming Interlink depot in the merchant’s customer geography. Pair with int_route_otd to identify; account-team conversation if a single-depot signal.

Sibling cards merchants should reference together

Pre-10:30 is the most-stringent Interlink contracted tier. Pair with these:

Reconciling against the vendor’s own dashboard

Where to look in Interlink Express’s own dashboard: Interlink Express MyDPD BusinessReports → Service Performance → Filter Service: Pre-10:30. The closest like-for-like is the Pre-10:30 SLA tile. Why our number may legitimately differ from Interlink’s portal: Cross-connector reconciliation:

Known limitations / merchant FAQs

Why is the alert at <98% specifically? Interlink’s published Pre-10:30 SLA is approximately 98%. The threshold matches the contract. Below 98% means you are receiving below-average service for the premium-tier carriage. It is the conversation-trigger, not the panic threshold. A merchant at 96% does not lose Interlink as a carrier; they start a justified service-level conversation. A consignment was delivered at 10:31; is it really late? By contract, yes. Pre-10:30 means by 10:30, not “around 10:30”. Drivers know this; one-minute-late deliveries are typically dispatcher-side, network-side, or recipient-access-side issues. Almost always recoverable through an account-team conversation if a depot signal emerges. Care-home contract penalties: how do we calculate? Per-account contract terms vary. Reasonable rough estimate: care-home accounts £25 to £100 per missed Pre-10:30; clinic / hospital pharmacy accounts £30 to £80; corporate-IT accounts £15 to £40. Multiply Pre-10:30 miss count by your average account-tier penalty rate; track on a finance-team spreadsheet alongside this card. Any week with Pre-10:30 miss count above 15 is a finance-and-ops escalation. Pre-10:30 vs Express9 (Parcelforce): which is the right product? Different cutoffs: Pre-10:30 is 10:30am, Express9 is 09:00am. Express9 is for 09:00-shift-start accounts (food prep, healthcare, factory-line stocking); Pre-10:30 is for 10:30-shift-start accounts (corporate office, retail-floor, clinic open). Most B2B merchants run one or the other based on customer cohort; some run both with Pre-10:30 as the default and Express9 for highest-criticality accounts. Why does Interlink show “delivered on time” but the customer says it was late? Recipient access constraints. Pre-10:30 to a corporate building with 09:30 reception opening means Interlink can attempt at 09:00 but be turned away until 09:30; the parcel scans on-time only if the second attempt happens before 10:30. If reception opens at 10:30 sharp and Interlink arrives at 10:31, technically the carrier was on-time-attempt; reality is the customer received it at 10:35. B2B reseller channel uses Pre-10:30; should we move to Pre-12 to save cost? Cost-benefit. Pre-10:30 base is £14 to £20; Pre-12 is £10 to £14. Saving £4 to £6 per consignment matters at volume. The right question is “does the customer’s shift start matter for delivery before 12:00 vs 10:30?”. Care-home / clinic = no, must keep Pre-10:30. Corporate-IT = often yes, can move to Pre-12. Survey customer cohort before changing. The card flagged a single bad day; was that worth the alert? Yes if it broke the alert threshold. Pre-10:30 SLA is calculated on rolling 30 days, so a single bad day must be very bad to swing the headline by 1 to 2 points. A genuine bad day is structural (network outage, depot strike, weather event) and the recovery path is to communicate with the customer cohort and file claims promptly. During Q4 peak, Pre-10:30 SLA typically dips 2 to 4 points; is that allowed? Allowed in the sense the network is universally strained; not allowed in the sense customers paid the premium specifically to avoid Q4 chaos. The conversation should focus on negotiated peak-capacity (some merchants pay a peak-period premium for guaranteed Pre-10:30 capacity); set checkout expectations accordingly during October-December for B2B accounts. How do we use this card to renegotiate? Bring three cards to the Interlink account-team review: this card (Pre-10:30 SLA performance), int_avg_shipping_cost (per-shipment economics), and int_open_claims (filing rate showing operational discipline). A merchant running >£3K monthly Interlink Pre-10:30 spend with documented sub-98% performance over 60+ days has the strongest negotiation position; expect 5 to 12% rate-card improvement plus service-recovery commitments. Compared to Pre-12, why is the threshold tighter? The contract is tighter. Pre-12 customers tolerate 11:55 (90 to 95 minutes of slack vs Pre-10:30’s near-zero slack). The whole point of Pre-10:30 is the bright-line cutoff; allowing tolerance defeats the contract.

Tracked live in Vortex IQ Nerve Centre

Pre-10:30 Service Promise is one of hundreds of KPI pulses Vortex IQ tracks across Interlink Express and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.