% of Pre-10:30 consignments delivered before 10:30am - the contracted Interlink premium-service promise. Customers paid uplift; misses double-hurt.
At a glance
Share of Interlink Pre-10:30 consignments delivered to the recipient before 10:30am on the next working day. Pre-10:30 is Interlink’s most-time-definite contracted tier: corporate-IT, B2B reseller, healthcare, professional-services customers pay the uplift specifically because their staff need stock before 10:30 starts. Misses double-hurt: the customer paid the premium, and contract penalties on care-home / healthcare accounts add another layer of cost. Interlink’s published Pre-10:30 SLA is approximately 98%.
| What it counts | COUNT(shipments WHERE service_code IN ('Pre10:30','PRE1030') AND actual_delivery_datetime <= promised_10_30) / COUNT(shipments WHERE service_code IN ('Pre10:30','PRE1030') AND status = 'DELIVERED') over rolling 30 days. |
| Service code scope | Pre-10:30 only. The only_when filter excludes Pre12, Next-Day, 2-Day, Saturday. |
| Delivery success criterion | Driver POD scan or signature-on-glass at the recipient before 10:30 local time. Carded “Sorry we missed you” before 10:30 with subsequent same-day delivery is not on-time even if the parcel arrives at 11:30 (the contract is the 10:30 cutoff, not “delivered same day”). |
| On-time threshold | 10:30 sharp on the next working day. No grace period. A driver scan at 10:31 is late. |
| Returns / RTO | RTOs excluded. Failed-and-redelivered consignments score against the first successful POD; same-day late delivery (11:00, 12:00, etc.) is late. |
| Money-back-on-late | Pre-10:30 service-failure refund returns the carriage charge plus the Pre-10:30 uplift fee (typically £6 to £10 of carriage premium on top of the £6 to £10 base). Filing window 14 days from failed POD. The merchant typically recovers £14 to £20 per refunded consignment, vs £6 to £10 on Next-Day. |
| B2B contract penalty exposure | Care-home, clinic, hospital pharmacy, and corporate-IT contracts often include explicit penalties for missed pre-shift deliveries: typical £25 to £100 per missed consignment. The card surfaces the carrier-side miss; B2B contract penalty exposure is a finance-team responsibility tracked separately. |
| B2B vs B2C | Pre-10:30 is overwhelmingly B2B; consumer DTC rarely buys it. The cohort is predictable corporate-address with named-recipient sign-off. |
| Currency | N/A (rate metric) |
| Time window | 30D |
| Alert trigger | <98%. Interlink’s published Pre-10:30 SLA is approximately 98%; missing it is a contractual signal. The threshold is the conversation-trigger, not the panic threshold. |
| Roles | owner, operations |
Calculation
Calculated automatically from your Interlink Express data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A UK pharmaceutical distributor: care-home and clinic accounts. Pre-10:30 is the contract carrier for medication that must be on shelf before staff start morning rounds (07:00 to 09:00 typical shift start; merchant ships afternoon prior, Interlink delivers Pre-10:30 the next working day). Reading taken at 09:00 GMT on 22 Mar 26 for the trailing 30 days (20 Feb 26 to 21 Mar 26).| Metric | Value |
|---|---|
| Pre-10:30 consignments | 1,140 |
| Delivered before 10:30 | 1,117 |
| Pre-10:30 SLA | 98.0% |
| Misses (10:31+) | 23 |
| Of misses: same-day late (11:00 to end-of-day) | 19 |
| Of misses: day-2 redelivery | 4 |
- Sitting on the threshold is the operative signal. Twenty-three misses across 1,140 consignments is borderline; one bad week and the card trips. Watch the daily count, not the headline percentage.
- 23 carrier-fault misses = ~£345 of recoverable carriage (23 × £15 average Pre-10:30 carriage refund). File within Interlink’s 14-day window.
- Contract penalty exposure on the 23 misses is real. Care-home accounts typically penalise £25 to £100 per missed pre-shift delivery. At £50 average penalty, exposure is ~£1,150 of B2B-customer financial commitment on top of carriage refund.
- The 4 day-2 redeliveries are the worst cohort. Care-home staff who needed medication at 07:30 are buying alternative supply locally and possibly cancelling the contract. Day-2 misses are not “small misses”; they are clean broken commitments.
- Compare against the same period last year. If Pre-10:30 SLA was at 99.2% in March 25 and is at 98.0% now, the slip is the story. Most likely cause: a single underperforming Interlink depot in the merchant’s customer geography. Pair with
int_route_otdto identify; account-team conversation if a single-depot signal.
Sibling cards merchants should reference together
Pre-10:30 is the most-stringent Interlink contracted tier. Pair with these:| Card | Why pair it with Pre-10:30 SLA | What the combination tells you |
|---|---|---|
| On-Time Delivery Rate | Aggregate. Pre-10:30 misses dominate the late-cost picture even on small volume. | If aggregate looks fine but Pre-10:30 dips, the contracted-premium tier is failing while the retail-tier carries the average. |
| Pre-12 Service Promise | Sister mid-tier B2B. Same network, looser deadline. | Pre-12 dips correlate with Pre-10:30 dips with a 12 to 24 hour lag (same network, different cutoff). |
| Late Shipments | Absolute count companion. | A 20+ Pre-10:30 miss week is a contract-penalty event week. |
| Open Claims | Each Pre-10:30 miss is a service-failure-refund candidate at £14 to £20 recovery. | Filing rate vs miss rate = recovery efficiency. |
| OTD by Route | Single-depot underperformance is the most common cause of Pre-10:30 dips. | A one-route drop is an account-team conversation. |
| Avg Shipping Cost | Pre-10:30 is the most expensive Interlink tier. Cost up + Pre-10:30 SLA flat-or-down = renegotiate. | Spend-to-service ratio on the highest-value cohort. |
| Interlink OTD by Sales Channel | Pre-10:30 typically clusters in B2B reseller / corporate channels. | Channel split confirms which B2B accounts are most exposed. |
Cross-connector: shopify.fulfillment_lead_time | Upstream causation. Late dispatch the night before cannot make Pre-10:30 collection cutoff. | Pre-10:30 demands the tightest dispatch discipline of any service. |
Cross-connector: apc.apc_pre10_30_sla | Peer UK premium overnight Pre-10:30. APC’s competing service. | Multi-carrier merchants run both for B2B; benchmark week-by-week. |
Cross-connector: parcelforce.par_otd_rate plus Express9 cohort | Parcelforce’s Express9 (09:00 promise) is a tighter cohort than Pre-10:30. | If running both for B2B, Express9 is for 9am-shift accounts and Pre-10:30 for 10:30-shift accounts. |
Reconciling against the vendor’s own dashboard
Where to look in Interlink Express’s own dashboard: Interlink Express MyDPD Business → Reports → Service Performance → Filter Service: Pre-10:30. The closest like-for-like is the Pre-10:30 SLA tile. Why our number may legitimately differ from Interlink’s portal:| Reason | Direction | Why |
|---|---|---|
| Time zone | Boundary | UK local time on both sides. DST-transition Sundays cause minor noise. |
| Working-day calendar | Either | Interlink excludes UK Bank Holidays. Card uses same calendar. Scottish-only or NI-only bank holiday edge-cases may cause off-by-one. |
| Refund-eligible vs all-late | Ours lower | Interlink’s account-team often quote Pre-10:30 SLA performance excluding customer-fault. The card includes all delivered Pre-10:30 regardless of fault. |
| In-transit Pre-10:30 | Ours rolling | Consignments without final POD excluded until scan lands. |
| Card | Expected relationship | What causes legitimate divergence |
|---|---|---|
shopify.fulfillment_lead_time | Upstream. Pre-10:30 demands tightest dispatch discipline. | Manual-override workflows. |
apc.apc_pre10_30_sla | Peer Pre-10:30. | Different consignments, different network. |
Known limitations / merchant FAQs
Why is the alert at <98% specifically? Interlink’s published Pre-10:30 SLA is approximately 98%. The threshold matches the contract. Below 98% means you are receiving below-average service for the premium-tier carriage. It is the conversation-trigger, not the panic threshold. A merchant at 96% does not lose Interlink as a carrier; they start a justified service-level conversation. A consignment was delivered at 10:31; is it really late? By contract, yes. Pre-10:30 means by 10:30, not “around 10:30”. Drivers know this; one-minute-late deliveries are typically dispatcher-side, network-side, or recipient-access-side issues. Almost always recoverable through an account-team conversation if a depot signal emerges. Care-home contract penalties: how do we calculate? Per-account contract terms vary. Reasonable rough estimate: care-home accounts £25 to £100 per missed Pre-10:30; clinic / hospital pharmacy accounts £30 to £80; corporate-IT accounts £15 to £40. Multiply Pre-10:30 miss count by your average account-tier penalty rate; track on a finance-team spreadsheet alongside this card. Any week with Pre-10:30 miss count above 15 is a finance-and-ops escalation. Pre-10:30 vs Express9 (Parcelforce): which is the right product? Different cutoffs: Pre-10:30 is 10:30am, Express9 is 09:00am. Express9 is for 09:00-shift-start accounts (food prep, healthcare, factory-line stocking); Pre-10:30 is for 10:30-shift-start accounts (corporate office, retail-floor, clinic open). Most B2B merchants run one or the other based on customer cohort; some run both with Pre-10:30 as the default and Express9 for highest-criticality accounts. Why does Interlink show “delivered on time” but the customer says it was late? Recipient access constraints. Pre-10:30 to a corporate building with 09:30 reception opening means Interlink can attempt at 09:00 but be turned away until 09:30; the parcel scans on-time only if the second attempt happens before 10:30. If reception opens at 10:30 sharp and Interlink arrives at 10:31, technically the carrier was on-time-attempt; reality is the customer received it at 10:35. B2B reseller channel uses Pre-10:30; should we move to Pre-12 to save cost? Cost-benefit. Pre-10:30 base is £14 to £20; Pre-12 is £10 to £14. Saving £4 to £6 per consignment matters at volume. The right question is “does the customer’s shift start matter for delivery before 12:00 vs 10:30?”. Care-home / clinic = no, must keep Pre-10:30. Corporate-IT = often yes, can move to Pre-12. Survey customer cohort before changing. The card flagged a single bad day; was that worth the alert? Yes if it broke the alert threshold. Pre-10:30 SLA is calculated on rolling 30 days, so a single bad day must be very bad to swing the headline by 1 to 2 points. A genuine bad day is structural (network outage, depot strike, weather event) and the recovery path is to communicate with the customer cohort and file claims promptly. During Q4 peak, Pre-10:30 SLA typically dips 2 to 4 points; is that allowed? Allowed in the sense the network is universally strained; not allowed in the sense customers paid the premium specifically to avoid Q4 chaos. The conversation should focus on negotiated peak-capacity (some merchants pay a peak-period premium for guaranteed Pre-10:30 capacity); set checkout expectations accordingly during October-December for B2B accounts. How do we use this card to renegotiate? Bring three cards to the Interlink account-team review: this card (Pre-10:30 SLA performance),int_avg_shipping_cost (per-shipment economics), and int_open_claims (filing rate showing operational discipline). A merchant running >£3K monthly Interlink Pre-10:30 spend with documented sub-98% performance over 60+ days has the strongest negotiation position; expect 5 to 12% rate-card improvement plus service-recovery commitments.
Compared to Pre-12, why is the threshold tighter?
The contract is tighter. Pre-12 customers tolerate 11:55 (90 to 95 minutes of slack vs Pre-10:30’s near-zero slack). The whole point of Pre-10:30 is the bright-line cutoff; allowing tolerance defeats the contract.