| Card | Class | Tier | Category | Chart |
|---|---|---|---|---|
| Abandoned-Cart Automation Status | 🦸 Hero | hero | Email Automation | kpi |
| Audience Size | 🦸 Hero | hero | Executive Command Centre | kpi |
| Automation vs Campaign Revenue Mix | 🦸 Hero | hero | Email Automation | donut |
| Bounce Rate | 🦸 Hero | hero | Deliverability | gauge |
| Bounce Spike | 🦸 Hero | hero | Nerve Centre | alert_list |
| Email Open Rate | 🦸 Hero | hero | Executive Command Centre | gauge |
| Email-Attributed Revenue | 🦸 Hero | hero | Executive Command Centre | kpi |
| Spam Complaint Rate | 🦸 Hero | hero | Deliverability | gauge |
| Top Campaigns by Revenue | 🦸 Hero | hero | Email Campaigns | bar_horizontal |
| Abandoned-Cart Recovery Value | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | kpi |
| Audience Coverage of Customer Base | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | gauge |
| Email Share of Total Store Revenue | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | gauge |
| Top Sends → Purchase Lag | 🔗 Cross-Channel | standard | Cross-Channel: Revenue at Risk | scatter |
| Unsubs Within 7d of Purchase | 🔗 Cross-Channel | standard | Cross-Channel: Revenue at Risk | line |
| A/B Test Winners (last 90D) | Non-Hero | standard | Email Campaigns | table |
| Abuse / Spam-Complaint Spike | Non-Hero | standard | Nerve Centre | alert_list |
| Active Subscribers (Est.) | Non-Hero | - | Customer Lifecycle | kpi |
| Audience Growth Rate | Non-Hero | standard | Audience & Segmentation | line |
| Audiences Overview | Non-Hero | standard | Audience & Segmentation | table |
| Automation Status | Non-Hero | standard | Email Automation | donut |
| Automations | Non-Hero | standard | Email Automation | table |
| Bounce Rate | Non-Hero | - | Deliverability | gauge |
| Campaign Status | Non-Hero | standard | Email Campaigns | donut |
| Campaign Status Breakdown | Non-Hero | - | Email Campaigns | donut |
| Checkout-to-Order Rate | Non-Hero | - | Revenue Attribution | gauge |
| Checkouts Started | Non-Hero | - | Klaviyo Overview | kpi |
| Click-to-Open Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Click-to-Open Rate | Non-Hero | standard | Revenue Attribution | gauge |
| Conversion Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Conversion Rate | Non-Hero | standard | Revenue Attribution | gauge |
| Customer Journeys | Non-Hero | standard | Email Automation | kpi |
| Deliverability Drop | Non-Hero | standard | Nerve Centre | alert_table |
| Delivery Rate | Non-Hero | - | Deliverability | gauge |
| Delivery Rate | Non-Hero | standard | Deliverability | gauge |
| Email AOV | Non-Hero | standard | Revenue Attribution | kpi |
| Email Click Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Email Click Rate | Non-Hero | standard | Executive Command Centre | gauge |
| Email Health KPIs | Non-Hero | - | Email Engagement | kpi |
| Email Open Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Engagement Funnel | Non-Hero | - | Email Engagement | funnel |
| Flow Count Summary | Non-Hero | - | Email Automation | kpi |
| Flow Status Breakdown | Non-Hero | - | Email Automation | donut |
| Flow Trigger Types | Non-Hero | - | Email Automation | donut |
| Flows List | Non-Hero | - | Email Automation | table |
| List Count | Non-Hero | - | Customer Lifecycle | kpi |
| List Health Summary | Non-Hero | - | List Health | kpi |
| Lists Overview | Non-Hero | - | Customer Lifecycle | table |
| Placed Orders (Email) | Non-Hero | standard | Executive Command Centre | kpi |
| Placed Orders Total | Non-Hero | - | Klaviyo Overview | kpi |
| Refund Rate | Non-Hero | - | Revenue Attribution | gauge |
| Refund Rate (Email Orders) | Non-Hero | standard | Revenue Attribution | gauge |
| Revenue per Recipient | Non-Hero | - | Klaviyo Overview | kpi |
| Revenue per Recipient | Non-Hero | standard | Executive Command Centre | kpi |
| Revenue per Send | Non-Hero | - | Revenue Attribution | kpi |
| Revenue per Send | Non-Hero | standard | Revenue Attribution | kpi |
| Segments | Non-Hero | standard | Audience & Segmentation | table |
| Segments Overview | Non-Hero | - | Customer Lifecycle | table |
| Send Cadence (campaigns/wk) | Non-Hero | standard | Email Campaigns | line |
| Sender-Reputation Risk | Non-Hero | standard | Nerve Centre | alert_table |
| Spam Complaint Rate | Non-Hero | - | Deliverability | gauge |
| Suppressed / Cleaned Members | Non-Hero | standard | Audience & Segmentation | kpi |
| Top Automations by Revenue | Non-Hero | standard | Email Automation | bar_horizontal |
| Top Lists by Name | Non-Hero | - | List Health | bar_horizontal |
| Total Revenue | Non-Hero | - | Klaviyo Overview | kpi |
| Total Sends | Non-Hero | - | Klaviyo Overview | kpi |
| Total Sends | Non-Hero | standard | Executive Command Centre | kpi |
| Unsubscribe Rate | Non-Hero | - | Deliverability | gauge |
| Unsubscribe Rate | Non-Hero | standard | Deliverability | gauge |
| Welcome Automation Status | Non-Hero | standard | Email Automation | kpi |
Mailchimp KPIs, Vortex IQ Nerve Centre
Every Mailchimp KPI pulse Vortex IQ Nerve Centre tracks: 69 metrics covering revenue, orders, customers, refunds, and more.
Vortex IQ Nerve Centre tracks 69 KPI pulses for Mailchimp stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves.
The Mailchimp connector covers the most widely-used SMB + mid-market email marketing platform. The Nerve Centre tracks 69 KPI pulses for Mailchimp accounts in the Vortex IQ AI OS catalogue - including hero alerts (Email-Attributed Revenue, Audience Size, Email Open Rate, Bounce Rate, Bounce Spike, Spam Complaint Rate, Abandoned-Cart Automation Status, Top Campaigns by Revenue) plus cross-channel cards (Audience Coverage of Customer Base, Email Share of Total Store Revenue, Abandoned-Cart Recovery Value). Vortex Mind investigates when email revenue dips or audience health degrades; Ask Viqâ„¢ lets you ask in plain English with citations back to the source card.
Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.