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Metrics type: Supporting Metrics • Category: Ecommerce Platform
Revenue from marketplace partner orders (Mirakl / Debenhams / Rackhams).

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At a glance

Gross revenue from your marketplace-partner orders in the period, the orders fulfilled for department-store and operator-platform partners such as Mirakl, Debenhams, and Rackhams, isolated by their order tags and combined into one figure. This is your non-DTC, non-wholesale third leg: demand that comes through partner storefronts rather than your own. It is gross revenue, the same arithmetic as Total Revenue, restricted to the marketplace tags.

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Calculation

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Worked example

A UK homewares brand listed on three marketplace partners alongside its own DTC store. Each partner’s orders carry the partner-name tag. The 30-day window covers 14 Mar 26 to 12 Apr 26. Three things to notice:
  1. This is one number from three partners. The card combines the marketplace tags so the board sees the total non-DTC, non-wholesale leg at a glance. To split it back out per partner, read Revenue by Sales Channel (Tag), where each partner is its own bar.
  2. Marketplace demand is partner-driven, not yours. A spike in the Debenhams slice may come from a Debenhams-side promotion or homepage placement you had no hand in. That makes marketplace revenue less controllable than DTC; track it for dependency and concentration, not as a lever you pull directly.
  3. Partner concentration is the risk to watch. Debenhams alone is 37% of this card. If that partner delists you or changes terms, marketplace revenue drops a third overnight. The healthy shape is several partners of similar size, not one dominant relationship.

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Sibling cards merchants should reference together

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Reconciling against Shopify Admin

Where to look in Shopify Admin: Orders → filter by Tagged with each marketplace tag in turn (Mirakl, Debenhams, Rackhams), set the same window, and sum totalPrice across the exports. The combined total is this card. Shopify has no native marketplace-revenue report for non-Amazon partners, so the tag-filter sum is the reconciliation path. Other Shopify Admin views and why they differ:
  • Reports → Sales by sales channel: if all partners arrive via one integration, they collapse into a single channel here, hiding the per-partner split this card relies on.
  • Each marketplace operator’s own seller portal: the partner’s authoritative figure, on the partner’s timeline and refund treatment.
Why our number may legitimately differ from Shopify: Cross-connector reconciliation:

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Known limitations / merchant FAQs

Does this include Amazon? No. This card covers partner marketplaces identified by order tag (default Mirakl, Debenhams, Rackhams). Amazon is a separate connector and is measured by Marketplace Revenue Share (Amazon). Read both for total marketplace exposure. How do I add a new marketplace partner? Tag the partner’s orders consistently with the partner name, then add that tag to the card’s marketplace tag set under the card configuration. Until the tag is added, the new partner’s revenue is invisible here. Why is the number lumpy? Marketplace demand is partner-driven. A partner promotion, a homepage placement, or a seasonal department-store event can lift one partner’s orders sharply, then fall back. Judge marketplace revenue on a rolling window rather than week to week. My partner’s portal shows a higher number, why? Marketplace operators report on their own fulfilment and settlement timelines, and net returns differently. Their figure leads or lags Shopify’s order-created view. Reconcile monthly against the portal rather than expecting a daily match. How do I see each partner separately? Use Revenue by Sales Channel (Tag), which charts each marketplace tag as its own bar. This card combines them into a single headline; that card splits them. Should I worry about marketplace concentration? Yes if one partner dominates. A single partner above a third of this card is a dependency risk, the partner controls placement, terms, and can delist you. The resilient shape is several partners of similar size. Track concentration alongside the total.

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Tracked live in Vortex IQ Nerve Centre

Marketplace Revenue is one of hundreds of KPI pulses Vortex IQ tracks across Shopify and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.