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Metrics type: Supporting MetricsCategory: Ecommerce Platform

At a glance

Tax collected over time, plotted as a daily/weekly time series across the 90-day window. The pass-through liability owed to tax authorities, useful for VAT-return forecasting and sanity-checking against accounting.

Calculation

Calculated automatically from your Shopify data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A UK skincare DTC brand on Shopify, VAT-registered (20% standard rate, £85k threshold), uses Shopify Tax engine. 90D window 12 Feb 26 to 12 May 26. Smoothed weekly view: The 16.7% effective rate is the embedded VAT: for VAT-inclusive UK pricing, totalTax = totalPrice × (20/120) ≈ 16.67%. The constant ratio across weeks confirms the tax engine is working correctly. Six things to notice:
  1. Effective rate stability is the health check. Variations of more than 0.5 ppt week-over-week suggest:
    • A new VAT-exempt customer cohort (B2B with valid VAT number).
    • A reduced-rate product introduced (children’s clothing, books).
    • Tax engine misconfiguration post-update.
  2. Total over 90D is your VAT return preview. £130k of tax over 90 days = ~£43k/month liability. Match against bookkeeping closing balance for sanity.
  3. Spring drop spike is reflected. Tax revenue scales with sales revenue. The week of 09 Mar shows a tax bump matching the sales bump; correct.
  4. Refund-adjusted is different. This card shows gross collected, not net liability. For VAT returns, subtract refund-tax (and recover from HMRC); fortunately Shopify’s Taxes report exposes this directly.
  5. Multi-currency stores split. A UK + US Shopify store will show two effective rates (UK 16.67%, US ~7-9% blended state tax). Filter by currency for a clean read; cross-jurisdiction blending is meaningless.
  6. Compliance signal. Persistent gaps between this card’s running total and your accounting record indicates either tax-engine misconfiguration or a sync issue between Shopify and your finance system. Reconcile monthly.

Sibling cards merchants should reference together

Tax over Time is the trend view. Companions:

Reconciling against the vendor’s own dashboard

Where to look in Shopify Admin:
Shopify Admin → Analytics → Reports → “Taxes” (under Finance)
The most direct equivalent. Pick the same window. Tax-by-period totals should match this card. Shopify’s report can also break by tax rate (e.g. UK Standard 20%, Reduced 5%, Zero) and by region. Other Shopify Admin views:
  • Reports → “Sales by billing location”: tax-by-state/region for US sales tax compliance.
  • Settings → Taxes and duties: the tax-engine configuration.
  • Apps: Avalara, TaxJar, Quaderno produce their own tax reports; should match this card to within sync-lag.
Why our number may legitimately differ from Shopify Admin: Cross-connector reconciliation:

Known limitations / merchant FAQs

My effective rate dropped suddenly. What happened? Three usual causes:
  1. VAT-exempt B2B order: a wholesale customer with valid VAT number placed a large zero-tax order, dragging the average down for the day/week.
  2. International shift: more orders shipping to non-VAT regions (US to Asia, etc.) reduce effective rate on a UK-only-VAT store.
  3. Tax-engine misconfiguration: a new product type was added without VAT classification; defaulted to zero.
My effective rate increased. What happened? Two usual causes:
  1. Standard-rate mix shift: a new product line in a higher-rate category (e.g. luxury goods at 20% vs reduced-rate cosmetics at 0% in some jurisdictions).
  2. Customer-mix shift: more standard-rate domestic orders, fewer reduced-rate or exempt.
Should I rely on this card for VAT returns? No, treat as a sanity check. For HMRC / IRS submissions, use Shopify’s Taxes report (which adjusts for refunds and breaks by rate / region) and your accounting record. This card is for monitoring and reconciliation; not for filing. Why does my US store show different rates per state? US sales tax varies state-by-state and even county-by-county. A UK-only store sees a flat 16.67% (20% VAT-inclusive); a US store sees varying effective rates depending on shipping address mix. Don’t expect a single rate; aggregate by state for clean reads. Shopify Tax vs Avalara, what’s the difference?
  • Shopify Tax: native, included in some plans. Adequate for most DTC and basic B2B. Limited custom rules.
  • Avalara / TaxJar / Quaderno: third-party, more sophisticated rules (tax-exempt customer management, multi-state US, EU OSS, custom product classifications). Often required for complex catalogues.
This card pulls from Order.totalTax regardless of which engine populated it; the underlying source doesn’t change the metric. My VAT returns require quarterly figures. Can I customise the window? Yes. The default is 90D; configure to “calendar quarter” or specific date ranges in the chart’s options. For HMRC quarterly returns, align to standard quarters (Q1 Apr-Jun, Q2 Jul-Sep, etc.). Can I see tax-by-jurisdiction? Not directly on this card; it’s aggregate. For per-jurisdiction breakdown, use Shopify’s Sales by billing location report or your tax-engine’s reports. Multi-jurisdiction breakdown card is on the roadmap. My subscription store, do recurring billings show tax? Yes. Each subscription billing creates its own tax line; appears here on the billing date. Subscription-heavy brands see a steady tax curve with predictable peaks on monthly billing days. Action playbook for using this card:
  1. Monthly compliance sanity check: compare 30D total to your accounting record’s VAT closing balance. Should match within rounding.
  2. Effective rate monitoring: stable rate is healthy; sudden shifts deserve investigation.
  3. VAT registration threshold tracking: small UK stores approaching £85k VAT-registration threshold should monitor running 12-month revenue closely; this card helps confirm tax flows are correctly configured once registered.
  4. Tax-engine spot-check: compare a single day’s tax here to a manual recalculation (sum of order-level totalTax) to verify engine accuracy.
  5. Refund-aware compliance: when filing, ALWAYS subtract refund-tax from the gross figure here; otherwise you over-pay HMRC / IRS.

Tracked live in Vortex IQ Nerve Centre

Tax Collected Over Time is one of hundreds of KPI pulses Vortex IQ tracks across Shopify and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.