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Documentation Index

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Vortex IQ is an AI Operating System for ecommerce. The phrase “operating system” is deliberate — it is not a dashboard you log into to read numbers, not a chatbot bolted onto your store, and not a suite of point tools sharing a logo. It is a connective layer that reads every signal across your stack, reasons across that signal with AI, and ships fixes back into the platforms you already run on. The value is in the connector graph: the thing that knows that this Stripe payment relates to this Shopify order, which relates to this Google Ads click, which relates to this customer’s lifetime value, which relates to this Klaviyo email send.

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The six modules

Vortex IQ is one product made of six modules, all sitting on a shared platform layer. They share one identity layer, one connector graph, one billing surface, one settings page, one alert system, and one audit log.

Nerve Centre

The live KPI watch tower. Real-time numbers, trend lines, anomaly detection, and alerts across every connected platform. The dashboard you check first thing in the morning.

Vortex Mind

The AI diagnostician. Reads anomalies from the Nerve Centre, walks the connector graph, identifies root causes, and produces named reports with ranked findings.

Ask Viq

The conversational layer. Ask plain-English questions and get charted answers back, scoped to a saved Profile of connectors relevant to your role.

Actions

The work surface. Findings from Vortex Mind land here as cards on a Kanban board — Backlog, In progress, In review, Shipped — and execute through Vortex Apps when approved.

Vortex Apps

The action engines. Seven apps (StagingPro, RollbackPro, Vortex Staging, Vortex Backup, DryRunPro, CloudHub, App Builder) that do work directly on your store in a controlled, auditable way.

Vortex Memory

The knowledge layer. Manual uploads (brand guidelines, supplier catalogues, policies) plus the auto-archived Vortex Mind report runs, all queryable through Ask Viq.

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How it works: the connector graph

The connector graph is the architectural reason Vortex IQ is an OS rather than a stack of tools. Every feature — KPI cards, root-cause diagnostics, conversational queries, audits, fixes — is a query against the same graph. Here is how a typical signal flows through the system:
  1. The Nerve Centre detects an anomaly: cart abandonment is up 22% in the last four hours.
  2. Vortex Mind runs the Checkout Conversion Failure report automatically, identifies that a recent theme push slowed Largest Contentful Paint on the cart page from 1.8s to 4.6s.
  3. Vortex Mind generates an Action: Roll back the cart-page theme change.
  4. Actions surfaces the new card on the Kanban board.
  5. Vortex Apps executes the rollback when you approve it.
  6. Ask Viq can answer “what just happened to my cart?” from any of these surfaces, citing the report from Vortex Memory.
That is one signal becoming a diagnosis becoming a fix in three clicks across four modules, without a developer, without a CSV export, and without a Slack thread.
Vortex IQ connects to 215 integrations across the ecommerce stack — commerce platforms, payment gateways, ad platforms, analytics tools, fulfilment providers, monitoring stacks, and more. The full catalogue is searchable from Settings, Connected Sources.

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Two account types

At signup you choose one of two account types. Both use the same six modules; the differences are scoped to identity, billing, and workspace structure.

Merchant account

Built for brand owners and in-house ecommerce teams running one storefront. One workspace, one tenant, one billing relationship.

Agency account

Built for agencies and partners managing multiple client storefronts. One parent agency workspace plus one child workspace per client, with shared identity and shared billing. Includes a workspace switcher to jump between clients without re-signing in.

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What Vortex IQ is not

The clearest way to understand what Vortex IQ is, is to be precise about what it is not.
Dashboards are passive. They display numbers you have to interpret. They do not run diagnostics, generate work, or act on your store.Vortex IQ has a dashboard layer (the Nerve Centre), but the dashboard is the entry point, not the product. The product runs work behind the dashboard: anomaly detection, root-cause diagnosis, action generation, and execution through Vortex Apps.
Chatbots are language-only. They sit on top of an LLM and answer general-purpose questions. They do not know your store data, they do not have a connector graph behind them, and they do not produce structured findings or generate Actions.Ask Viq is the conversational surface inside Vortex IQ, but it queries the live connector graph — the same Nerve Centre signals, Vortex Mind diagnoses, and Vortex Memory archive that every other module uses. The chat is a UI choice, not the value.
A SaaS suite is a marketing label for several tools sharing a parent brand. The data does not flow between them at runtime; you copy-paste between tabs. Each tool has its own admin, its own user model, its own pricing.Vortex IQ has six modules, but they are not six tools. A finding generated in Vortex Mind appears as a card on the Actions Kanban board because they read the same backing store, not because there is an integration between two products. The connections are pre-wired and run continuously.

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The agentic loop

Vortex IQ is an AI agentic OS. The agentic part means three things:
  • Reasoning over signal. When the Nerve Centre fires an anomaly, Vortex Mind reasons across the full connector graph — not just one source — to identify likely causes, weighted by impact.
  • Action proposal. Findings turn into Actions automatically. You do not have to translate a diagnostic insight into a Jira ticket; the Action card is created and surfaces with the recommended fix.
  • Execution. Approved Actions execute through Vortex Apps — a theme rollback, a bulk content rewrite, a backup restore, a marketplace listing update — in a controlled, auditable way through the relevant app.
The agentic loop is: signal → diagnosis → action proposal → human approval → execution. You are in the loop at the approval step for any high-impact action; the OS does the rest.

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Next steps

Quick Start

Sign up, connect your first source, and review your first findings in five minutes.

Glossary

Definitions for every Vortex IQ product term in one place.