At a glance
The count of ASINs in your catalogue that are currently live and buyable on Amazon. These are listings shoppers can find in search and add to basket right now. It is the denominator for almost every catalogue-health read: suppressions, inactive listings, and Buy Box coverage all make sense only against the total number of listings that should be selling.
| What it counts | The number of listings in an active, buyable state for the selected marketplace. These appear under Manage All Inventory with a status of Active in Seller Central. The card reflects the live count, not a period sum. |
| What “active” means | The ASIN is live, has sellable inventory or an open offer, is not suppressed, and is not closed. An active FBA listing has units in an Amazon fulfilment centre; an active FBM listing has stock you fulfil yourself. |
| What it excludes | Suppressed listings (live in catalogue but hidden by Amazon), inactive listings (closed or out of stock), and incomplete drafts. See Suppressed Listings and Inactive Listings for the neighbouring states. |
| FBA vs FBM | Both fulfilment methods count as active when buyable. An ASIN offered through both FBA and FBM is a single active listing with two fulfilment offers. |
| Why it is the denominator | Suppression rate, inactive rate, and catalogue coverage are all read as a share of active listings. A falling active count alongside a rising suppressed count is the classic signature of a catalogue-data problem. |
| Marketplace scope | Counted per connected marketplace. The same parent ASIN can be active in one marketplace and suppressed or inactive in another, because requirements and inventory differ by region. |
| Time window | RT (real-time live count, refreshed on each sync) |
| Alert trigger | None by default. This is a context and denominator metric, not an alarm; the actionable signals live on the suppressed and inactive cards. |
| Roles | owner, operations |
Calculation
Calculated automatically from your Amazon Seller Central data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A UK home-fragrance brand on amazon.co.uk. Reading taken on 14 Mar 26.| Catalogue state | Count | Share of catalogue |
|---|---|---|
| Active (live and buyable) | 316 | 86.8% |
| Suppressed (hidden by Amazon) | 3 | 0.8% |
| Inactive (closed or out of stock) | 45 | 12.4% |
| Total catalogue | 364 | 100% |
| Active Listings (this card) | 316 |
- Active is the base everything else is measured against. The 3 suppressions and 45 inactive listings only mean something next to the 316 active. A suppression count is noise without the denominator.
- A falling active count is the early warning. If active drops week over week while the total catalogue stays flat, listings are sliding into suppressed or inactive. Read this card alongside New Suppressions (24h) to catch the cause.
- Inactive is not always bad. The 45 inactive listings here include deliberately retired seasonal lines. The number to worry about is inactive ASINs that should be selling and have simply run out of stock; cross-check ASINs Stocking Out <7 Days.
- Active does not mean winning the Buy Box. An ASIN can be active and buyable from your offer while a third party holds the Buy Box. Read Buy-Box Win Rate (top-50 ASINs) to see whether active listings are actually converting at your price.
- No alert here, by design. This card does not fire alarms. Its job is to give every other catalogue-health number a denominator. The alerts live on the suppressed, inactive, and Buy Box cards.
Sibling cards merchants should reference together
Active Listings is a denominator. These cards turn it into a catalogue-health read:| Card | Why pair it with Active Listings |
|---|---|
| Suppressed Listings | The hidden-from-search count. Suppressed as a share of active is the cleanest catalogue-health ratio. |
| Inactive Listings | The closed or out-of-stock count. Active plus inactive plus suppressed is your full catalogue picture. |
| New Suppressions (24h) | The flow signal. A drop in active usually shows here first as new suppressions, often right after a feed push. |
| ASINs Stocking Out <7 Days | The inventory side. Active listings about to run out will soon become inactive; this card gives you the lead time to replenish. |
| Buy-Box Win Rate (top-50 ASINs) | Being active is not the same as winning the sale. This card shows whether your active listings actually hold the Buy Box. |
| Marketplace Health Score | The composite that uses active as one of its inputs alongside suppression and Buy Box coverage. |
Reconciling against Amazon Seller Central
Where to look in Seller Central: The closest native view is:Seller Central → Catalogue → Manage All Inventory, then filter the listing status to Active. The status counts shown at the top of that page (Active / Inactive / Suppressed) are the direct equivalents of these cards.For an inventory-level view, the FBA Inventory and Manage Inventory pages let you confirm which active ASINs have sellable units behind them. Timing and reporting-lag table:
| Topic | Detail |
|---|---|
| Refresh cadence | Seller Central updates listing status close to real time. Vortex IQ reads the live count on each sync, so the card may lag Seller Central by the sync interval. |
| Status transitions | A listing moving from out of stock back to active can take a short while to reflect after inventory is received and checked in. The card follows Amazon’s status, not your stock upload. |
| Marketplace scope | Seller Central counts per marketplace. Confirm you are reading the same region in both views before comparing. |
| Variation roll-up | Parent-and-child variation families can be counted differently in parent views versus a flat ASIN count. Read at the child-ASIN level for an exact match. |
| Reason | Direction | Why |
|---|---|---|
| Sync interval | Ours can lag briefly | Seller Central is near real time; the card reflects the last sync. A listing you just reactivated may still be excluded until the next refresh. |
| Variation level | Possible small gap | Parent-level counts in Seller Central can differ from a flat child-ASIN count. Count at child level for parity. |
| Definition of active | Possible small gap | Listings with a temporary inventory of zero may show as active-but-not-buyable in some views; confirm both sides use the same buyable definition. |
| Marketplace filter | Mismatch if regions differ | Ensure both views are scoped to the same marketplace before comparing. |
| Card | Expected relationship | What causes legitimate divergence |
|---|---|---|
catalogue-drift-vs-dtc | Related catalogue signal. Drift compares your live Amazon catalogue against your DTC store. A large gap between active ASIN counts can be a drift indicator. | You may deliberately list a different assortment on Amazon than on your DTC store, so the counts are not expected to match exactly. |
shopify.products | Independent catalogues. Your Shopify product count and your Amazon active-listing count are managed separately and rarely match one-for-one. | Bundles, marketplace-only SKUs, and DTC-only SKUs all break the one-to-one mapping between the two catalogues. |