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Nerve Centre KPIs · Audit Profile · Sentiment Settings Audits authentication and access, deliverability and list health, campaign and automation performance, deal pipeline and CRM data quality, and cross-channel revenue attribution.

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What this audit checks

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Authentication & access

  • Private-app token valid (auth probe returns 200)
  • Token scopes cover required CRM, marketing, and automation surfaces
  • Portal (hub_id) resolves and matches connected account

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Deliverability & list health

  • Bounce rate within band
  • Spam complaint rate within band
  • Unsubscribe rate within band
  • Suppressed contact share
  • Active vs unengaged contact ratio
  • List growth rate trend

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Campaign & automation performance

  • Open rate within band
  • Click rate within band
  • Inactive workflows (draft / paused / disabled)
  • Welcome series present
  • Abandoned-cart series present
  • Workflows stopped enrolling (>24h since last enrolment)

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Deal pipeline & CRM data quality

  • Deals stuck >30d in a single stage
  • Deal win rate within band
  • Contacts missing core lifecycle or lead-status properties
  • MQLs not advanced to SQL after 60d
  • Open pipeline value movement (open / won / lost)

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Cross-channel revenue attribution

  • HubSpot-attributed commerce revenue trend
  • Top workflows and emails by attributed revenue
  • Deal close-won without a matching ecommerce order
  • Repeat ecommerce customers with no corresponding HubSpot deal update

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Data sources

  • GET https://api.hubapi.com/crm/v3/objects/deals - Deal pipeline inventory, stage, amount, close state
  • GET https://api.hubapi.com/crm/v3/objects/companies - Company records for B2B account mapping
  • GET https://api.hubapi.com/crm/v3/objects/contacts - Contact lifecycle stage, lead status, property completeness
  • GET https://api.hubapi.com/marketing/v3/emails - Marketing email inventory and send statistics
  • GET https://api.hubapi.com/automation/v4/flows - Workflow inventory, enrolment, and status
  • GET https://api.hubapi.com/events/v3 - Engagement and behavioural events for attribution
  • GET https://api.hubapi.com/marketing/v3/forms - Form inventory and submission volume