Sum of amount across all open deals (excludes closed_won + closed_lost). The hero number for B2B founders.
At a glance
Live sum ofamountacross every open deal in every pipeline. The headline pipeline figure that Sales Hub founders watch. Computed real-time fromGET /crm/v3/objects/dealsfiltered to deals wheredealstageresolves to a non-closed state (excludes bothclosedwonandclosedlost).
Calculation
Calculated automatically from your HubSpot data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A B2B SaaS company at $200k MRR running two HubSpot pipelines (New-Business and Renewal). Reading this card on 14 Apr 26:
Five things this picture reveals:
- 200k MRR is a 7.25× book-to-bill ratio. Healthy B2B SaaS sits in the 3-5× range; above 6× often means stage-stagnation (deals stuck open) rather than abundant pipeline. The Win Rate by Stage card is the next place to look.
- Renewal pipeline is 57% of the total. 1.45M is renewal revenue. A renewal-heavy ratio is normal for established SaaS but means the new-business pipeline is the leading indicator for growth, not this headline. Always read Renewal vs New-Business splits separately.
- Probability-weighted forecast comes to $929,800. That is 0.20 x 84k + 0.40 x 168k + 0.60 x 144k + 0.80 x 132k + 0.90 x 96k + 0.70 x 612k + 0.85 x 216k. Roughly 64% of unweighted. This card does not show the weighted figure; the Deals Closing This Month card brings probability in.
- 148 open deals is a lot for a single AE team. Industry rule of thumb: an AE handles 20-40 active deals at once. 148 deals across (say) 4 AEs is 37 each, near the upper bound. If two reps are out, deal hygiene degrades fast and stuck-deal counts spike.
- **A 10%+ WoW drop (12k, losing one drops pipeline by less than 1%. A single $145k+ enterprise deal moving to closedlost would clear the alert. The Pipeline Drop Alert card surfaces the actual deal causing it.
Sibling cards merchants should reference together
Pipeline Value is the most important single number on a Sales Hub portal. Pair it with these:Reconciling against the vendor’s own dashboard
Where to look in HubSpot: Three native views give the closest comparison:HubSpot → Sales → Deals → Board view (top-of-board total per pipeline) HubSpot → Reports → Sales analytics → Deal forecast (filter to “Open deals”) HubSpot → Reports → Sales analytics → Pipeline snapshots (latest snapshot date)The Deals Board view total per pipeline, summed across all visible pipelines, should match this card to within a few thousand on most portals. Why our number may legitimately differ from HubSpot’s:
Cross-connector reconciliation:
The most useful reconciliations involve the commerce-revenue platform that ultimately realises pipeline.
Known limitations / merchant FAQs
Why is my deal pipeline number different from my dashboard? Three usual causes, in order of frequency: (a) you are looking at a single pipeline in HubSpot’s UI; this card sums all open pipelines. (b) Multi-currency, HubSpot’s board view shows raw amount in deal currency; this card sums home-currency-converted amounts. (c) Permission filtering, your HubSpot user account may not have visibility into all pipelines; Vortex IQ reads through the portal token and sees everything. Does this include closed_won deals? No. Open deals only.closedwon and closedlost deals are excluded. To see total bookings (closed_won), look at the Deal Pipeline-vs-Realised cross-platform card or HubSpot’s own Sales analytics report.
Is this probability-weighted?
No. This is the raw sum of amount. Stage probability is applied separately in the Deals Closing This Month card. We keep this card unweighted because that is the figure most founders read on the board view.
My pipeline number jumped overnight, why?
Three usual causes: (a) a rep moved a large deal from closedlost back to an open stage (revival), (b) a partner-channel deal import dropped 50+ deals into the qualified-to-buy stage, (c) someone created a renewal pipeline and seeded it with all upcoming renewals as open deals. The Pipeline Drop Alert card surfaces the inverse case (sudden contractions).
Why are some deals missing amounts?
Reps create deals with no amount when they want a placeholder for an early-stage opportunity. HubSpot allows this. Audit HS05 surfaces the share of open deals with amount IS NULL; if it is above 20%, the pipeline figure understates true book.
Multi-currency, how does this work?
HubSpot stores amount in deal_currency_code plus amount_in_home_currency (auto-converted by HubSpot daily). This card sums the home-currency field. If your portal is GBP-based and you have USD deals, the GBP figure here will track GBP↔USD rate movements, even when no deal changed.
My deal stage doesn’t match the Pipeline Value by Stage card, why?
Stage labels can be the same string in different pipelines but represent different probabilities. The by-Stage card groups by dealstage ID, not label, so two pipelines each with a “Qualified to Buy” stage appear as two separate rows. The Total Pipeline card sums everything.
Sequence enrolment vs send timing, does this affect deals?
No. Sequences are a Sales Hub Sequences feature, separate from deals. Sequence enrolment puts contacts into a 1-to-1 outreach flow; deals are created manually or via workflow. The two are independent.
Today-volatility, why does this number swing intra-day?
Pipeline value is a stock figure, not a flow, so it should not swing much intra-day. If it is swinging, the most likely cause is reps moving deals between stages (closing some, opening others) and Vortex IQ catching each change on the next sync. A 1-2% intra-day drift is normal; >5% means an active sales-team day or a workflow-triggered mass-stage change.