| Card | Class | Tier | Category | Chart |
|---|---|---|---|---|
| Deals Closing This Month | 🦸 Hero | hero | Executive Command Centre | kpi |
| Lifecycle Stage Distribution | 🦸 Hero | hero | Lifecycle & Funnel | funnel |
| Marketing Emails Sent | 🦸 Hero | hero | Executive Command Centre | kpi |
| Pipeline Drop Alert | 🦸 Hero | hero | Nerve Centre | alert_list |
| Pipeline Value by Stage | 🦸 Hero | hero | Deal Pipeline | bar_horizontal |
| Total Contacts | 🦸 Hero | hero | Executive Command Centre | kpi |
| Total Deal Pipeline Value | 🦸 Hero | hero | Executive Command Centre | kpi |
| Workflow Error Spike | 🦸 Hero | hero | Nerve Centre | alert_list |
| Workflows With Errors | 🦸 Hero | hero | Workflows | alert_table |
| Email-Attributed Commerce Revenue | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | kpi |
| Lifecycle Stage → First Purchase Conversion | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | funnel |
| Pipeline-vs-Realised Revenue Gap | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | kpi |
| Top Customers Without HubSpot Contact | 🔗 Cross-Channel | hero | Cross-Channel: Revenue at Risk | table |
| Workflow-Triggered Commerce Revenue | 🔗 Cross-Channel | standard | Cross-Channel: Revenue at Risk | bar_horizontal |
| Active Subscribers (Est.) | Non-Hero | - | Customer Lifecycle | kpi |
| Active Workflows | Non-Hero | standard | Workflows | kpi |
| Average Deal Cycle (days) | Non-Hero | standard | Deal Pipeline | kpi |
| Bounce Rate | Non-Hero | - | Deliverability | gauge |
| Campaign Status Breakdown | Non-Hero | - | Email Campaigns | donut |
| Checkout-to-Order Rate | Non-Hero | - | Revenue Attribution | gauge |
| Checkouts Started | Non-Hero | - | Klaviyo Overview | kpi |
| Click-to-Open Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Companies | Non-Hero | standard | Companies & Forms | kpi |
| Conversion Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Deals Closing in Next 14 Days | Non-Hero | standard | Deal Pipeline | table |
| Deals Stuck in Stage >30d | Non-Hero | standard | Nerve Centre | alert_table |
| Delivery Rate | Non-Hero | - | Deliverability | gauge |
| Email Click Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Email Click Rate | Non-Hero | standard | Marketing Email | gauge |
| Email Deliverability Drop | Non-Hero | standard | Nerve Centre | alert_list |
| Email Health KPIs | Non-Hero | - | Email Engagement | kpi |
| Email Open Rate | Non-Hero | - | Klaviyo Overview | gauge |
| Email Open Rate | Non-Hero | standard | Marketing Email | gauge |
| Email Send Volume (trend) | Non-Hero | standard | Marketing Email | line |
| Email Unsubscribe Rate | Non-Hero | standard | Marketing Email | gauge |
| Engagement Funnel | Non-Hero | - | Email Engagement | funnel |
| Flow Count Summary | Non-Hero | - | Email Automation | kpi |
| Flow Status Breakdown | Non-Hero | - | Email Automation | donut |
| Flow Trigger Types | Non-Hero | - | Email Automation | donut |
| Flows List | Non-Hero | - | Email Automation | table |
| Form Submissions (30D) | Non-Hero | standard | Companies & Forms | line |
| Lead → MQL Conversion % | Non-Hero | standard | Lifecycle & Funnel | gauge |
| List Count | Non-Hero | - | Customer Lifecycle | kpi |
| List Health Summary | Non-Hero | - | List Health | kpi |
| Lists Overview | Non-Hero | - | Customer Lifecycle | table |
| MQL → SQL Conversion % | Non-Hero | standard | Lifecycle & Funnel | gauge |
| MQLs (Marketing Qualified Leads) | Non-Hero | standard | Executive Command Centre | kpi |
| New Contacts (period) | Non-Hero | standard | Executive Command Centre | kpi |
| Placed Orders Total | Non-Hero | - | Klaviyo Overview | kpi |
| Predictive Contact Score Distribution | Non-Hero | standard | Lifecycle & Funnel | histogram |
| Refund Rate | Non-Hero | - | Revenue Attribution | gauge |
| Revenue per Recipient | Non-Hero | - | Klaviyo Overview | kpi |
| Revenue per Send | Non-Hero | - | Revenue Attribution | kpi |
| Segments Overview | Non-Hero | - | Customer Lifecycle | table |
| Spam Complaint Rate | Non-Hero | - | Deliverability | gauge |
| SQL → Customer Conversion % | Non-Hero | standard | Lifecycle & Funnel | gauge |
| SQLs (Sales Qualified Leads) | Non-Hero | standard | Executive Command Centre | kpi |
| Top 10 Deals by Amount | Non-Hero | standard | Deal Pipeline | table |
| Top Companies by Deal Value | Non-Hero | standard | Companies & Forms | bar_horizontal |
| Top Emails by Clicks (90D) | Non-Hero | standard | Marketing Email | bar_horizontal |
| Top Forms by Submission Volume | Non-Hero | standard | Companies & Forms | bar_horizontal |
| Top Lists by Name | Non-Hero | - | List Health | bar_horizontal |
| Top Workflows by Enrolments | Non-Hero | standard | Workflows | bar_horizontal |
| Total Revenue | Non-Hero | - | Klaviyo Overview | kpi |
| Total Sends | Non-Hero | - | Klaviyo Overview | kpi |
| Unsubscribe Rate | Non-Hero | - | Deliverability | gauge |
| Win Rate by Stage (last 90D) | Non-Hero | standard | Deal Pipeline | bar |
| Workflow Enrolments (30D) | Non-Hero | standard | Workflows | bar |
HubSpot KPIs, Vortex IQ Nerve Centre
Every HubSpot KPI pulse Vortex IQ Nerve Centre tracks: 68 metrics covering revenue, orders, customers, refunds, and more.
Vortex IQ Nerve Centre tracks 68 KPI pulses for HubSpot stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves.
The HubSpot connector is the most-used integrated CRM + marketing platform in the SMB-to-mid-market segment. The Nerve Centre tracks 68 KPI pulses for HubSpot accounts in the Vortex IQ AI OS catalogue - including hero alerts (Total Deal Pipeline Value, Pipeline Drop Alert, Deals Closing This Month, Pipeline Value by Stage, Lifecycle Stage Distribution, Workflow Error Spike, Workflows With Errors, Total Contacts, Marketing Emails Sent) plus cross-channel cards (Email-Attributed Commerce Revenue, Lifecycle Stage → First Purchase Conversion, Pipeline-vs-Realised Revenue Gap). Vortex Mind investigates when pipeline drops or workflows break; Ask Viq™ lets you ask in plain English (“why did the pipeline value fall this week?”) with citations back to the source card.
Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.