At a glance
Revenue at Risk (live) puts a single currency figure on the money your Etsy shop could lose in the near term if nothing is done. It blends three exposures: listings about to expire without a renewal, weighted by how fast they sell and what they sell for; listings that have slipped down Etsy search and stopped earning what they used to; and the visibility cost of losing the Star Seller badge. An Etsy seller cares because it turns scattered warning signs into one number a finance owner can act on. Good looks like a figure at or near zero. Bad looks like a rising figure driven by a cluster of best-sellers all hitting their 4-month renewal at once or a sudden drop in search placement.
Calculation
The figure is the sum of three components. The first multiplies listings approaching their renewal date without a renewal in place by their recent sales velocity and average selling price. The second takes listings that have dropped in Etsy search placement and estimates the earnings they have stopped capturing against their prior run rate. The third adds an estimate of the visibility cost if the shop is close to losing, or has lost, the Star Seller badge. Because any one component above zero raises the total, the alert fires the moment exposure appears rather than waiting for a fixed amount.Worked example
Illustrative numbers. On 14 Jun 26 a jewellery shop sees the card jump to about 400 from six fast-selling listings due to expire within days at a 180 from two listings that have slipped off the first page of a popular search, and about $60 of estimated visibility cost from a slipping on-time dispatch rate. The owner enables auto-renew on the six listings, refreshes the two slipped listings with stronger titles and tags, and clears the dispatch backlog. By the next refresh the figure has fallen back toward zero. They use Vortex Mind to trace which search terms drove the rank drop and Ask Viq to ask, in plain English, which listings contribute most to the current figure.Sibling cards merchants should reference together
Reconciling against Etsy Shop Manager
Where to look in Etsy Shop Manager: There is no single Shop Manager screen that mirrors this figure, because it is a forward-looking blend. Verify the inputs instead: check renewal dates and auto-renew settings under Shop Manager > Listings, review placement signals in Shop Manager > Stats, and confirm badge standing in the Star Seller dashboard. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: If the same products sell on other channels, use Vortex Mind to see whether an Etsy search-rank loss coincides with shifts elsewhere that share a root cause.