At a glance
Revenue Over Time is the shape of your Etsy earnings across the last 90 days, drawn as an area chart so you can see the trend rather than a single snapshot. It answers the question every shop owner asks first: are we growing, flat, or falling? An Etsy seller cares because the trend line exposes things a daily total hides, such as a slow decline that began when a best-seller dropped in search, or a step-change after a successful Etsy Ads push. Good looks like a steady or rising line with seasonal peaks you can explain. Bad looks like a sustained downward slope or a sudden cliff that lines up with a listing, badge, or fulfilment problem.
| What it counts | Gross Etsy revenue plotted across the selected period as a trend. |
| Sample type | Backend API data from Etsy, refreshed on the standard data refresh. |
| Why it matters | The trend reveals slow declines and step-changes that a single-day total cannot, so you spot problems and wins early. |
| Reading the value | Read the slope and shape, not one point. Rising or steady is good; a sustained fall is the signal to investigate. |
| Currency | Currency (USD or GBP, per shop settings). |
| Time window | 90D |
| Alert trigger | - |
| Sentiment key | ets_revenue_trend |
| Roles | owner, finance |
Calculation
Vortex IQ sums Etsy order revenue into time buckets across the 90-day window and plots them as a continuous area. Each point reflects the revenue booked in that bucket, so the line rises and falls with daily trading. Because this is a trend card rather than a threshold card, it does not carry an alert of its own; it is the context you read alongside the cards that do alert.Worked example
Illustrative numbers. On 14 Jun 26 a candle shop owner reviews the 90-day chart and sees revenue holding around 850 a week. The dip does not match any seasonal pattern, so they line it up against other cards and find it began the week two best-selling listings slipped in Etsy search. They refresh those listings and run a small Etsy Ads test, and the line starts to recover over the following fortnight. To pinpoint the exact day the decline started and what changed, they open Vortex Mind, and they use Ask Viq to ask, in plain English, which listings drove the drop between two dates.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
ets_total_revenue | The headline total that this card breaks into a trend. |
ets_net_revenue_after_fees | Shows whether the trend holds up after fees and refunds. |
ets_average_order_value | Tells you whether a revenue move is from order count or basket size. |
ets_etsy_ads_revenue_vs_organic | Explains how much of a revenue change is paid versus organic. |
ets_revenue_at_risk | Flags the forward exposure that may bend the trend next. |
Reconciling against Etsy Shop Manager
Where to look in Etsy Shop Manager: Open Shop Manager > Stats and set the date range to match the card, then compare the revenue trend shown there. For the money actually settled, cross-check Shop Manager > Finances > Payment account, which reflects payouts net of fees rather than gross order value. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Gross versus net. The card plots gross order revenue, while Finances shows amounts net of fees and refunds. | Variable | Compare like with like; use the net revenue card when matching to payouts. |
| Bucket and time zone alignment. Daily buckets can split differently from Etsy Stats depending on time zone. | Marginal | Align the date range and time zone before comparing two charts. |
| Refund timing. A refund booked later can lower a past bucket in one view before the other. | Marginal | Allow a short settling window when comparing very recent days. |