| Card | Class | Tier | Category | Chart |
|---|---|---|---|---|
| Avg Session Duration | Non-Hero | - | Engagement | kpi |
| Bounce Rate | Non-Hero | - | Engagement | gauge |
| Cart Abandonment Rate | Non-Hero | - | Conversion | gauge |
| Goal Completions | Non-Hero | - | Conversion | kpi |
| New Users | Non-Hero | - | Audience | kpi |
| Pageviews per Session | Non-Hero | - | Engagement | kpi |
| Real-Time Users | Non-Hero | - | Audience | kpi |
| Returning Users | Non-Hero | - | Audience | kpi |
| Session Conversion Rate | Non-Hero | - | Conversion | gauge |
| Sessions | Non-Hero | - | Audience | kpi |
| Top Pages | Non-Hero | - | Engagement | bar_horizontal |
| Top Traffic Sources | Non-Hero | - | Engagement | bar_horizontal |
| Users | Non-Hero | - | Audience | kpi |
Instagram KPIs, Vortex IQ Nerve Centre
Every Instagram KPI pulse Vortex IQ Nerve Centre tracks: 13 metrics covering revenue, orders, customers, refunds, and more.
Vortex IQ Nerve Centre tracks 13 KPI pulses for Instagram stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves.
The Instagram connector brings the Vortex IQ AI OS to brands tracking organic Instagram as a customer-acquisition channel - specifically, the traffic that flows from Instagram to the merchant’s storefront, not native post-level metrics like reach or follower growth. The Nerve Centre tracks 13 KPI pulses on Sessions, Real-Time Users, New / Returning Users, Bounce Rate, Pageviews per Session, Avg Session Duration, Session Conversion Rate, Cart Abandonment Rate, Goal Completions, and Top Pages / Top Traffic Sources - so a viral Reel translates into measurable storefront behaviour, not just impressions. Vortex Mind investigates when bounce-rate from Instagram traffic spikes; Ask Viq™ answers in plain English with citations back to the session.
Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.