Social-Attributed Revenue as reported by the Instagram integration.
At a glance
Social-Attributed Revenue is a cross-channel: social to commerce metric tracked from Instagram data. It surfaces operational signal so you can spot regressions, opportunities, and structural patterns. Cross-reference the sibling cards below for the full diagnostic picture. This is a cross-channel card: it joins Instagram to a sibling connector to surface insight neither shows alone. Gated: renders when — sibling analytics/commerce connector connected.
| What it counts | Social-Attributed Revenue as reported by the Instagram integration. |
| Sample type | Backend API data from Instagram, refreshed on the standard data refresh. |
| Why it matters | The metric appears in the Cross-Channel: Social to Commerce category and complements the sibling cards listed below. Track movement over time to identify regressions or opportunities. |
| Reading the value | Compare the current period to the prior period to read direction. Cross-reference siblings to triangulate cause. |
| Format | currency |
| Time window | 30D vsP |
| Alert trigger | — |
| Sentiment key | — |
| Roles | owner, marketing, finance |
Calculation
Calculated automatically from your Instagram data on the standard refresh. See the At a glance summary for what it tracks and the worked example below for a typical reading.Worked example
A representative reading of Social-Attributed Revenue for a typical Instagram account. The card reports the current value alongside a comparison against the previous period — direction matters. When it moves outside the expected range, cross-reference the siblings below to find the cause; use Vortex Mind to trace upstream causes and Ask Viq for natural-language exploration.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
ig_xc_social_attributed_sessions | Cross-Channel: Social to Commerce sibling: Social-Attributed Sessions. |
ig_xc_top_post_traffic | Cross-Channel: Social to Commerce sibling: Top Posts Driving Traffic. |
ig_xc_engagement_to_conversion | Cross-Channel: Social to Commerce sibling: Engagement-to-Conversion. |