Top Posts by Engagement as reported by the Instagram integration.
At a glance
Top Posts by Engagement is a content performance metric tracked from Instagram data. It surfaces operational signal so you can spot regressions, opportunities, and structural patterns. Cross-reference the sibling cards below for the full diagnostic picture.
| What it counts | Top Posts by Engagement as reported by the Instagram integration. |
| Sample type | Backend API data from Instagram, refreshed on the standard data refresh. |
| Why it matters | The metric appears in the Content Performance category and complements the sibling cards listed below. Track movement over time to identify regressions or opportunities. |
| Reading the value | Compare the current period to the prior period to read direction. Cross-reference siblings to triangulate cause. |
| Format | number |
| Time window | 90D |
| Alert trigger | — |
| Sentiment key | — |
| Roles | owner, marketing |
Calculation
Calculated automatically from your Instagram data on the standard refresh. See the At a glance summary for what it tracks and the worked example below for a typical reading.Worked example
A representative reading of Top Posts by Engagement for a typical Instagram account. The card reports the current value alongside a comparison against the previous period — direction matters. When it moves outside the expected range, cross-reference the siblings below to find the cause; use Vortex Mind to trace upstream causes and Ask Viq for natural-language exploration.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
ig_posts_published_trend | Content Performance sibling: Posts Published Trend. |
ig_avg_likes_per_post | Content Performance sibling: Avg Likes per Post. |
ig_avg_comments_per_post | Content Performance sibling: Avg Comments per Post. |
ig_content_mix | Content Performance sibling: Content Type Mix. |
ig_saves_30d | Content Performance sibling: Saves (30d). |