At a glance
Orders by Country maps where your buyers are over the last 30 days on a choropleth. Mercari volume is overwhelmingly domestic, so this card is mostly a confirmation, with any cross-border dot worth a closer look.
| What it counts | Order count grouped by the buyer’s country over the trailing 30 days, rendered as a shaded map. |
| Sample type | Backend API data from Mercari, refreshed on the standard data refresh. |
| Why it matters | It confirms your demand is where you expect and surfaces any unusual cross-border activity, which on Mercari is rare and worth checking against shipping setup. |
| Reading the value | Darker shading means more orders from that country. Read the dominant market first, then scan for any unexpected secondary countries. |
| Currency | number |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | mer_orders_by_country |
| Roles | owner, marketing |
Calculation
Vortex IQ groups each completed order in the trailing 30 days by the buyer’s country and counts orders per country. The totals are mapped onto a choropleth where shading intensity reflects relative order volume. For most Mercari sellers a single domestic market dominates, so the map reads as a strong concentration with little elsewhere. Orders without a resolvable country are grouped separately rather than discarded.Worked example
A representative reading of Orders by Country for a typical Mercari reseller. Suppose a US-based seller’s map shows 312 orders from the United States and a handful, say 4, from elsewhere. That domestic concentration is exactly what to expect on Mercari, so the card mostly confirms healthy local demand. The few outliers are worth a quick check: are they legitimate forwarders or proxy buyers, and does your shipping setup cover them cleanly? There is no alert on this card, so treat it as context rather than a trigger. Cross-referencemer_aov_by_country to see whether any non-domestic orders carry a different value, and mer_total_transactions for the overall order base. Vortex Mind traces upstream causes behind any shift in geography, and Ask Viq answers plain-English questions like “did any orders come from outside my home country this month?”
Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
mer_aov_by_country | Pairs order geography with order value per market. |
mer_total_transactions | Gives the overall order base behind the map. |
mer_orders_per_day | Adds the time dimension to the geographic view. |
mer_aov | Sets a single-market reading against the blended average. |
mer_total_revenue | Connects geography to the revenue it produced. |
Reconciling against Mercari
Where to look in Mercari’s own dashboard: Mercari does not offer a country map natively. You can infer buyer location from individual shipping addresses in your order history, but there is no aggregated geographic view. This card builds that picture for you. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Orders near the edge of the 30-day window may fall in or out depending on the exact cutoff. | Variable | Match the period range. |
| Time zone. Order timestamps may be recorded in a different time zone than your reporting view. | Marginal | Confirm time zone match. |
| Filter scope. Country is taken from the buyer’s order, so orders with an unresolved country are grouped apart. | Variable | Match filter settings. |