At a glance
B2B (Bizmember) Revenue Share is a revenue metric tracked from Newegg Marketplace data. It splits your revenue between Newegg bizmember (B2B) buyers and consumer buyers, so you can see how much of the business comes from the higher-value business channel. Bizmember orders typically convert at higher AOV and lower return rates than consumer orders, which makes growing this share a clear lever. The card sits in the revenue cluster so owners, finance, and marketing can track the channel mix over time.
| What it counts | Revenue attributed to Newegg bizmember (B2B) buyers versus consumer buyers over the window, as surfaced by the Newegg Marketplace integration. The donut shows the B2B portion against the consumer portion. |
| Sample type | Backend API data from Newegg Marketplace, aggregated by buyer type over the reporting window. |
| Why it matters | B2B revenue usually carries higher AOV and lower return rates, so a rising bizmember share lifts margin quality, not just top line. Tracking the split shows whether your B2B investment is paying off. |
| Reading the value | Read the B2B slice as a share of total revenue and watch its trend. A growing share signals successful business-channel traction; a shrinking one suggests B2B reach or eligibility is slipping. |
| Currency | currency |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | neg_b2b_revenue_share |
| Roles | owner, finance, marketing |
Calculation
Calculated automatically from your Newegg Marketplace data. The card classifies each order in the window by buyer type, bizmember (B2B) or consumer, sums revenue within each group, and expresses the B2B group as a share of total revenue for the donut split. Orders that cannot be classified default to the consumer side, so the B2B share is a conservative read. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of B2B (Bizmember) Revenue Share for a typical merchant on Newegg Marketplace. Suppose total 30-day revenue is around USD 480,000, of which roughly USD 144,000 comes from bizmember buyers, a 30% B2B share. The same orders show a noticeably higher AOV and lower return rate on the B2B side. Reading this next to B2B-Eligible Listings Coverage, the merchant sees that lifting eligibility coverage on server and networking SKUs should push the B2B share higher next month. For deeper investigation, use Vortex Mind to trace which categories drive bizmember revenue; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
neg_b2b_eligible_coverage | Listing Health sibling: coverage is the lever that grows this share. |
neg_total_revenue | Revenue sibling: the total this share is measured against. |
new_aov | Sales sibling: B2B orders typically lift the blended AOV. |
neg_return_rate | Reputation sibling: B2B buyers tend to return less than consumers. |
Reconciling against Newegg Seller Portal
Where to look in the Newegg Seller Portal: Bizmember order detail lives in the Seller Portal order and sales reports, where business orders can be identified by their buyer type or bizmember marker. You can approximate the split by filtering the sales report to business orders and comparing against the total. This Vortex IQ card computes the share for you over the rolling window. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses a 30-day rolling window; Seller Portal reports may use calendar periods. | Variable | Match the period range before comparing. |
| Classification basis. Unclassified orders default to consumer in Vortex IQ; a Portal report may bucket them differently. | Lower B2B in Vortex IQ | Confirm how each view treats ambiguous orders. |
| Revenue basis. Vortex IQ measures booked order revenue; a Portal payout view nets fees and adjustments. | Variable | Match gross vs net revenue basis. |