At a glance
Orders by State is the geographic distribution metric tracked from Newegg Marketplace data. It plots order count by US state shipping destination on a choropleth map, so you can see where your tech and electronics demand concentrates. It sits in the geography cluster where owners and marketing read regional pull, plan inventory placement, and spot which states justify SBN (Shipped By Newegg) coverage for faster delivery.
| What it counts | Order count grouped by US state shipping destination over the period, rendered as a choropleth map, as surfaced by the Newegg Marketplace integration. |
| Sample type | Backend API data from Newegg Marketplace, refreshed on the standard data refresh. |
| Why it matters | Where orders ship shapes inventory placement, delivery speed, and which states warrant SBN coverage. Concentration shifts can flag emerging regional demand or a softening market. |
| Reading the value | Darker states carry more orders. Read the map for concentration, then compare against prior periods to spot regional shifts in demand. |
| Currency | count |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | neg_orders_by_state |
| Roles | owner, marketing |
Calculation
Calculated automatically from your Newegg Marketplace data. The card groups orders over the 30-day window by their US state shipping destination and renders the counts as a choropleth, shading each state by its share of order volume. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Orders by State for a typical merchant on Newegg Marketplace. Suppose the map shades California, Texas, and New York darkest, together carrying close to half of order volume, while a cluster of mid-Atlantic states is lighter than the merchant expected for a tech catalogue. Reading this alongside delivery times suggests inventory sits too far west to serve the east coast quickly. The merchant shifts a portion of high-velocity SKUs into SBN so Newegg Logistics can fulfil east-coast orders faster, and watches the lighter states for an uptick over the following periods. For deeper investigation, use Vortex Mind to trace which SKUs drive demand in a given region; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
neg_aov_by_state | Geography sibling: average order value by state. |
new_orders | Sales sibling: total order count behind the map. |
neg_orders_per_day | Fulfilment sibling: daily order trend across all states. |
new_aov | Sales sibling: blended average order value. |
Reconciling against Newegg Seller Portal
Where to look in the Newegg Seller Portal: Order-level shipping destinations appear in the Seller Portal order management and order reports, where each order carries its ship-to state. Aggregating those by state reproduces the distribution this card maps. Confirm the report period and whether cancelled orders are included before reconciling against the Vortex IQ view. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses a 30-day rolling window; Seller Portal reports may use calendar periods. | Variable | Match the period range. |
| Destination basis. Vortex IQ groups by ship-to state; a Seller Portal view may group by billing state. | Variable | Confirm which address each view uses. |
| Order status scope. Cancelled or test orders may be included or excluded differently. | Variable | Match the order-status filter. |