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Metrics type: Key Metrics • Category: Marketplace

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At a glance

Revenue Mix by EU Country is an executive metric tracked from Vinted data. It shows how your revenue splits across the EU country marketplaces you sell into. Vinted operates separate per-country marketplaces, and the mix shapes your shipping economics, the labels and carriers you depend on, and your cross-border tax obligations. A shifting mix can change cost and compliance well before it shows up in headline revenue.

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Calculation

Calculated automatically from your Vinted data. Vortex IQ sums revenue per EU buyer country over the selected period and expresses each country as a share of total revenue. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

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Worked example

A representative reading of Revenue Mix by EU Country for a typical Pro seller on Vinted. Over a 30-day window the donut shows France at 42%, Germany at 28%, Italy at 15%, and the rest spread across smaller markets. Six months ago France was nearer 60%, so cross-border share into Germany and Italy is rising. The implication is more cross-border labels, longer transit times to manage in dispatch SLAs, and a check on whether the growing cross-border revenue triggers any distance-selling tax thresholds. The action is to confirm shipping settings and pricing cover the heavier cross-border mix and to review tax obligations with the finance lead. For deeper investigation, use Vortex Mind to track how the mix has trended; for natural-language exploration, ask Ask Viq.

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Sibling cards merchants should reference together

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Reconciling against Vinted

Where to look in Vinted’s own dashboard: Vinted does not publish a per-country revenue split for sellers. The nearest reference is your sold-items history, where each order carries a sale value and a buyer country you can group manually. Reconcile by tallying a country’s recent sales and comparing its share against this card. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: complement with orders by country and AOV by country for the full geography picture. For divergence investigations, use Vortex Mind.

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Known limitations / merchant FAQs

Q: How often does Revenue Mix by EU Country update? It refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For an immediate read, force a manual refresh from the dashboard. Q: Why does my Vinted dashboard show a different number? Vinted has no native per-country revenue split, so differences come from period boundaries, whether buyer-protection fees are included in the revenue basis, and country attribution. Align these before assuming a real divergence. Q: How does Revenue Mix by EU Country relate to other geography metrics? Read it with orders by country and AOV by country: share, volume, and value together show which markets are growing and whether that growth is high or low value. The mix is the strategic view; the other two explain it. Q: Can I customise the alert threshold? This card is informational and has no default alert, but you can configure alert rules per profile in the Alert Rules tab if you want to be flagged when a country’s share shifts beyond a set range.

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Tracked live in Vortex IQ Nerve Centre

Revenue Mix by EU Country is one of hundreds of KPI pulses Vortex IQ tracks across Vinted and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.