At a glance
Revenue Mix by EU Country is an executive metric tracked from Vinted data. It shows how your revenue splits across the EU country marketplaces you sell into. Vinted operates separate per-country marketplaces, and the mix shapes your shipping economics, the labels and carriers you depend on, and your cross-border tax obligations. A shifting mix can change cost and compliance well before it shows up in headline revenue.
| What it counts | The share of revenue contributed by each EU buyer country over the selected period, as a proportion of total revenue. |
| Sample type | Backend API data from Vinted, refreshed on the standard data refresh. |
| Why it matters | Cross-border share drives shipping cost, carrier choice, and tax compliance. Knowing the mix lets you plan logistics and pricing per market rather than treating all sales as domestic. |
| Reading the value | Read it as proportions. Watch for a country growing into a large share, since that concentrates both opportunity and shipping or compliance dependence. |
| Currency | currency |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | vin_country_revenue_mix |
| Roles | owner, marketing, finance |
Calculation
Calculated automatically from your Vinted data. Vortex IQ sums revenue per EU buyer country over the selected period and expresses each country as a share of total revenue. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Revenue Mix by EU Country for a typical Pro seller on Vinted. Over a 30-day window the donut shows France at 42%, Germany at 28%, Italy at 15%, and the rest spread across smaller markets. Six months ago France was nearer 60%, so cross-border share into Germany and Italy is rising. The implication is more cross-border labels, longer transit times to manage in dispatch SLAs, and a check on whether the growing cross-border revenue triggers any distance-selling tax thresholds. The action is to confirm shipping settings and pricing cover the heavier cross-border mix and to review tax obligations with the finance lead. For deeper investigation, use Vortex Mind to track how the mix has trended; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
vin_orders_by_country | Geography sibling: order volume per country behind the revenue mix. |
vin_aov_by_country | Geography sibling: average value per country. |
vin_total_revenue | Sales sibling: the total this mix divides. |
vin_revenue_trend | Sales sibling: how total revenue moves over time. |
vin_net_revenue | Sales sibling: net revenue after the Vinted fee model. |
Reconciling against Vinted
Where to look in Vinted’s own dashboard: Vinted does not publish a per-country revenue split for sellers. The nearest reference is your sold-items history, where each order carries a sale value and a buyer country you can group manually. Reconcile by tallying a country’s recent sales and comparing its share against this card. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses 30-day rolling by default; a manual export may use calendar months. | Variable | Match the period range. |
| Revenue basis. Vortex IQ measures sale value; a manual tally might include or exclude buyer-protection fees. | Variable | Confirm whether buyer-paid fees are included. |
| Country attribution. Vortex IQ attributes by buyer country; ambiguous shipping destinations can shift edge cases. | Marginal | Confirm the attribution basis. |