At a glance
Net Revenue (after fees + refunds) is a revenue and sales metric tracked from Alibaba data. It reports net B2B revenue after Alibaba fees and buyer refunds have been deducted from gross GMV, so it reflects what actually lands rather than headline turnover. The card sits in the Revenue & Sales category and pairs naturally with gross GMV and fee siblings to show where the gap between top line and take-home opens up. Cross-reference the related cards listed below for context.
| What it counts | Gross Alibaba B2B revenue (GMV) for the period, less marketplace fees and buyer refunds. Computed from the latest available transaction and fee data and refreshed on the standard data refresh. |
| Sample type | Backend API data from Alibaba, refreshed on the standard data refresh. |
| Why it matters | The metric appears in the Revenue & Sales category and complements the sibling cards listed below. It is the figure that actually funds the business, so a drop here matters even when gross GMV looks flat. |
| Reading the value | Compare the current 30-day window to the prior period to identify direction. A widening gap versus gross revenue points to rising fees or refunds. Cross-reference siblings for the full diagnostic picture. |
| Currency | currency |
| Time window | 30D vsP |
| Alert trigger | drop >10% vsP |
| Sentiment key | ali_net_revenue |
| Roles | owner, finance |
Calculation
Vortex IQ takes gross B2B revenue (GMV) for the trailing 30-day window and subtracts Alibaba marketplace fees and buyer refunds recorded in the same window. The result is the net figure, and the card also reports the change against the prior comparable period. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Net Revenue (after fees + refunds) for a typical Alibaba supplier. Suppose gross GMV for the 30 days ending 12 Mar 26 is USD 182,000. Alibaba fees come to USD 9,100 and buyer refunds on disputed or short-shipped orders total USD 6,300, leaving net revenue of USD 166,600. The prior 30-day window netted USD 188,400, so the card shows a drop of roughly 11.6 percent versus the previous period, which crosses the alert that fires on a drop greater than 10 percent. The finance owner checks whether the swing came from higher fees or a refund spike before reacting. For deeper investigation of the fee-versus-refund split behind the drop, use Vortex Mind to trace upstream causes; for natural-language exploration such as “what drove net revenue down this month”, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
total-revenue | Revenue sibling: the gross top line this net figure is derived from. |
marketplace-fees-paid | Economics sibling: the fee deduction that narrows net revenue. |
fees-as-of-revenue | Economics sibling: fees as a share of revenue, the efficiency view. |
return-rate | Reputation sibling: returns that feed the refund deduction. |
gmv-over-time | Revenue sibling: GMV trend that frames net revenue movement. |
Reconciling against Alibaba Seller dashboard
Where to look in Alibaba’s own dashboard: Open the Alibaba Supplier workbench, go to Trade then Order Management for gross order value, and to the finance or transaction statements section for fees and refunds. Net revenue is not shown as a single line in the workbench, so you assemble it from the order totals minus the fee and refund statements. Confirm period boundaries and filter settings match the Vortex IQ profile to reconcile cleanly. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses a 30-day rolling window by default; the workbench may use calendar months. | Variable | Match the period range. |
| Time zone. The workbench uses the account time zone; Vortex IQ aligns to merchant reporting time zone. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (channel, B2B only, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |