At a glance
Orders by Buyer Country is a geography metric tracked from Alibaba data. It maps where your B2B buyers are placing orders, so you can see how the US and EU, South East Asia, and Latin America mix shifts over time. The card sits in the Geography category and pairs with revenue-by-geography and AOV siblings, because the country mix shapes shipping economics and currency hedging. Cross-reference the related cards listed below for context.
| What it counts | The number of B2B orders grouped by buyer country over the trailing 30-day window, rendered as a choropleth map. Computed from the latest available order data and refreshed on the standard data refresh. |
| Sample type | Backend API data from Alibaba, refreshed on the standard data refresh. |
| Why it matters | The metric appears in the Geography category and complements the sibling cards listed below. The buyer-country mix drives freight cost, lead times, and which currencies you are exposed to, so shifts here have downstream operational and financial effects. |
| Reading the value | Read the map for concentration and watch how the leading countries shift period to period. Cross-reference siblings for the full diagnostic picture. |
| Currency | count |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | ali_orders_by_country |
| Roles | owner, marketing |
Calculation
Vortex IQ groups B2B orders from the trailing 30-day window by the buyer’s country and counts orders per country, then renders the result as a choropleth where darker shading means more orders. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Orders by Buyer Country for a typical Alibaba supplier. Suppose the 30 days ending 12 Mar 26 show 310 orders, with 96 from the United States, 71 from Germany, 54 from Vietnam, 38 from Brazil, and the remainder spread across smaller markets. The map shades North America and Western Europe darkest, but the marketing owner notices Vietnam climbing fast versus the prior month, which hints at a new South East Asia distributor relationship worth nurturing. Because the country mix drives freight and currency exposure, finance is flagged to review hedging on the growing Latin America tail. For deeper investigation of which products are pulling each market, use Vortex Mind to trace upstream causes; for natural-language exploration such as “which countries grew fastest this month”, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
aov-by-buyer-country | Geography sibling: order value per country, the value view of the same map. |
total-transactions | Sales sibling: total order count this map breaks down by country. |
average-order-value | Sales sibling: AOV that the country mix shifts. |
total-revenue | Revenue sibling: revenue the leading countries contribute. |
orders-day | Fulfilment sibling: daily order trend behind the country totals. |
Reconciling against Alibaba Seller dashboard
Where to look in Alibaba’s own dashboard: Open the Alibaba Supplier workbench, go to the data or analytics section, and look for buyer or visitor analytics broken down by country or region. Order-level country data also appears under Trade then Order Management when you filter or sort by buyer location. Confirm period boundaries and filter settings match the Vortex IQ profile to reconcile cleanly. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses a 30-day rolling window by default; the workbench may use calendar months. | Variable | Match the period range. |
| Time zone. The workbench uses the account time zone; Vortex IQ aligns to merchant reporting time zone, which can move an order across a day boundary. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (channel, B2B only, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |