At a glance
AOV by State breaks your Bonanza average order value down by US state, shown as a bar chart. Because Bonanza is a US marketplace, this geography lens shows where your higher-value baskets come from and where buyers spend less per order. It sits in the geography layer and pairs with the sales and orders-by-state cards below so marketing can read demand and basket size together.
| What it counts | Average order value for Bonanza orders, grouped by the buyer’s US state. |
| Sample type | Backend API data from Bonanza, refreshed on the standard data refresh. |
| Why it matters | Knowing which states drive higher baskets helps marketing target promotions, shipping offers, and inventory by region rather than treating all US buyers the same. |
| Reading the value | Compare state bars against each other and against your overall AOV. Tall bars mark high-value regions; short bars flag where basket-building or shipping incentives could lift spend. |
| Currency | currency |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | bon_aov_by_state |
| Roles | owner, marketing |
Calculation
For each US state, Vortex IQ takes the Bonanza orders attributed to buyers in that state over the time window and divides total order value by the number of orders to give a per-state average. The result renders as a bar chart so high and low AOV regions stand out at a glance. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of AOV by State for a typical merchant on Bonanza. On 14 Mar 26 a booth sees its overall AOV sit near 61 while Texas buyers sit closer to 50 banner aimed at lower-AOV states. Over the next window the Texas bar climbs toward $46 without denting California. Vortex Mind traces which listings drive the high-value California baskets, and Ask Viq lets marketing ask in plain English which states sit below the overall average.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
bon_aov | Sales sibling: Average Order Value. |
bon_orders_by_state | Geography sibling: Orders by State. |
bon_total_revenue | Sales sibling: Total Revenue. |
bon_top_listings_by_revenue | Sales sibling: Top Listings by Revenue. |
bon_order_count | Sales sibling: Orders. |
Reconciling against Bonanza
Where to look in Bonanza’s own dashboard: Check your Bonanza selling area under orders, where each sale shows the buyer’s shipping state, to spot-check the per-state grouping against your own records. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary. Vortex IQ uses a 30-day rolling window by default; Bonanza dashboards may use calendar periods. | Variable | Match the period range. |
| Time zone. Bonanza uses account time zone; Vortex IQ aligns to merchant reporting time zone. | Marginal | Confirm time zone match. |
| Filter scope. Profile-level filters (booth, channel, test orders) may narrow the Vortex IQ view. | Variable | Match filter settings. |