At a glance
AOV by State breaks your average order value down by US state and renders it as a bar chart. Target Plus guests shop a curated US marketplace, and spend per order varies meaningfully by region, so this card surfaces where the basket runs richer and where it runs lean. That makes it a practical input for regional assortment, merchandising, and promotion decisions. Read alongside order volume by state, it tells you whether a high-AOV region is also a high-volume one worth leaning into.
| What it counts | Average order value per US state over the period, shown as a bar chart. |
| Sample type | Backend API data from Target Plus, refreshed on the standard data refresh. |
| Why it matters | Regional AOV differences guide assortment and merchandising for Target’s guest base, helping you target the states where each order is worth more. |
| Reading the value | Compare bars across states rather than reading any single figure in isolation; pair it with order volume to judge which states are worth acting on. |
| Currency | currency |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | tgt_aov_by_state |
| Roles | owner, marketing |
Calculation
Vortex IQ groups Target Plus orders from the trailing 30 days by the order’s ship-to state and divides total order value by order count within each state to produce a per-state average. The result is plotted as a bar chart so you can compare states at a glance. States with very few orders will show a noisy average, so the card is most reliable for your higher-volume states. Currency follows the partner account’s settlement currency. See the worked example below for how to read the chart against order volume.Worked example
A representative reading of AOV by State for a typical Target Plus partner. Over the 30 days to 22 Jun 26 a furniture partner sees California and Texas dominate order volume, but the chart shows New York and Illinois carrying a higher average order value, with baskets running noticeably above the national mean. The marketing lead reads this againstorders-by-state and decides to feature higher-ticket bundles in the north-east, where guests already spend more per order. A small state with only a handful of orders shows a spiky AOV, which the lead correctly treats as noise rather than signal. Use Vortex Mind to trace whether a high-AOV state is driven by a specific product mix, and ask Ask Viq “which states have the highest average order value this month and how many orders back that up?”.
Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
average-order-value | The headline AOV this card breaks down by region. |
orders-by-state | Pair with AOV to see whether a high-spend state also has the volume to matter. |
total-revenue | The revenue that per-state AOV and volume combine to produce. |
orders | The total order count behind the per-state averages. |
revenue-over-time | Shows whether regional AOV shifts are part of a broader revenue trend. |
Reconciling against Target Plus Partners
Where to look in the Target Plus Partners portal: Open the order and sales reports and group or filter by ship-to state where available. The portal’s order export lets you compute per-state averages directly; this card does that grouping for you and presents it as a comparable bar chart so you do not have to build the pivot yourself. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary | Vortex IQ uses a trailing 30-day window; the portal report may use calendar months | Align the portal date range to the same trailing window before comparing. |
| Time zone | Order timestamps may fall on a different day at the period edge | Allow for orders near midnight shifting between days at the boundary. |
| Filter scope | Vortex IQ groups by ship-to state; the portal may include cancelled or test orders | Exclude cancelled and test orders in the portal to match the basis. |
Known limitations / merchant FAQs
Q: How often does this card update? It refreshes on the standard data refresh over a trailing 30-day window, so new orders shift the per-state averages within a refresh cycle. Q: Why does the Target Plus Partners number differ from this card? The portal may use calendar months and include order types this card excludes, such as cancelled orders. Match the date window and order-status filter to reconcile. Q: How does this relate to the sibling metrics? It is the regional breakdown ofaverage-order-value and is most useful read against orders-by-state so you weigh AOV by volume.
Q: Can I change the alert threshold?
This card has no alert by default because it is a comparative breakdown rather than a single tracked number. You can still configure sensitivity behaviour in the Sensitivity tab if you want to watch a specific state.