At a glance
Orders by State maps your Target Plus order volume across US states as a choropleth, shading each state by how many orders it generated. Because Target Plus is a US marketplace serving Target’s guest base, this view reveals exactly where that demand concentrates. Use it to inform regional inventory placement, to spot states where you are underperforming relative to population, and to focus marketing where it converts. It turns a flat order count into a map you can plan logistics around.
| What it counts | Order volume broken down by US state over the period, rendered as a choropleth map. |
| Sample type | Backend API data from Target Plus, refreshed on the standard data refresh. |
| Why it matters | It shows where Target’s guest demand concentrates, guiding regional inventory placement and marketing. |
| Reading the value | Read the map by shade intensity; darker states are higher volume. There is no single good or bad number. |
| Currency | count |
| Time window | 30D |
| Alert trigger | - |
| Sentiment key | tgt_orders_by_state |
| Roles | owner, marketing |
Calculation
Vortex IQ groups Target Plus orders from the last 30 days by the destination US state and counts the orders in each, then renders the result as a shaded choropleth map. Each state’s colour intensity reflects its share of the total, so the densest demand stands out immediately. This is a distribution view rather than a single tracked threshold, which is why it carries no alert. Order counts here should tie out to the overall Orders card once summed across states. The worked example below shows how the map surfaces a regional concentration worth acting on.Worked example
A representative reading of Orders by State for a typical Target Plus partner. In the 30 days to 23 Jun 26 an outdoor-gear partner saw 1,200 Target Plus orders, and the map showed California, Texas, and Florida together accounting for roughly 45% of them, far above their share of the partner’s other channels. The Northeast, by contrast, was lighter than population would predict. The team used the map to weight inventory toward a West Coast fulfilment node and to target a regional campaign at the under-indexed Northeast. Vortex Mind traced the West Coast skew to a seasonal product line peaking earlier there, and Ask Viq answered “which states drive most of my Target Plus orders this month” in plain English for the marketing lead.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
aov-by-state | Pairs volume with basket size to find high-value regions. |
orders | The total this map breaks down by geography. |
total-revenue | Confirms whether high-volume states also drive the most revenue. |
orders-day | Adds the time dimension to the geographic one. |
revenue-over-time | Shows whether a regional shift is moving the overall trend. |
Reconciling against Target Plus Partners
Where to look in the Target Plus Partners portal: Use the order reports and filter or pivot by shipping state if the portal supports it. Sum the per-state counts over a matching 30-day window to reconcile against the map’s totals. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary (rolling 30D vs portal report range) | Either | Align the date ranges before comparing per-state counts. |
| Time zone of the order timestamp | Either | Confirm which zone orders are dated in when bucketing by day within the window. |
| Filter scope (shipping state vs billing state) | Vortex IQ may differ | Check which address the portal groups by and align it to the map’s definition. |
Known limitations / merchant FAQs
Q: How often does this number update? It refreshes on the standard Vortex IQ data refresh and reflects orders over a rolling 30-day window. Q: Why does the Partners portal show a different breakdown? The portal may group by billing rather than shipping state and use a different report range. Align the address basis and the dates before reconciling. Q: How does this relate to the sibling cards? It is the geographic decomposition oforders, and it pairs with aov-by-state to separate volume from value by region.
Q: Can I change the alert threshold?
This card is a distribution view and ships without an alert, but you can still adjust how it is surfaced on the Sensitivity tab.