At a glance
Revenue Over Time plots your gross Target Plus revenue across the trailing 90 days as an area chart. It is the card you reach for to read trend, seasonality, and the impact of a promotion or an assortment change on the curated storefront. Where a single revenue total answers “how much”, this chart answers “which direction and why”, letting an owner or finance lead spot inflection points before they show up in a monthly close.
| What it counts | Gross Target Plus revenue over the trailing 90 days, rendered as a time-series area chart. |
| Sample type | Backend API data from Target Plus, refreshed on the standard data refresh. |
| Why it matters | Trend and seasonality reveal whether promotions and assortment changes are working, well before a period-end total can. |
| Reading the value | Read the shape, not a single point: a rising slope is growth, a flattening curve is a plateau, and sudden steps usually trace to a campaign or listing change. |
| Currency | currency |
| Time window | 90D |
| Alert trigger | - |
| Sentiment key | tgt_revenue_trend |
| Roles | owner, finance |
Calculation
Vortex IQ sums gross Target Plus revenue per day across the trailing 90 days and renders the daily series as an area chart. Each point is gross order revenue before Target fees and refunds, so the curve reflects top-line marketplace demand rather than net payout. This card is a trend visual with no single threshold attached, which is why it carries no alert trigger. See the worked example for how this reads on a typical partner.Worked example
A representative reading of Revenue Over Time for a typical Target Plus partner. On 22 Jun 26 a seasonal-goods partner reviews the 90-day curve and sees a flat baseline through April lifting into a clear step up from mid-May. Hovering the inflection point, the lift lines up with a new outdoor range going live on the curated storefront and a Target promotional placement. The chart also shows a brief dip in early June that maps to a short spell of rejected listings before the feed was corrected. Reading the shape tells the owner the assortment change is paying off and the dip was operational rather than demand-driven. Vortex Mind traces the early-June dip back to the feed-rejection window, and Ask Viq answers “what caused the revenue step in May” in plain English without the team rebuilding the chart by hand.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
total-revenue | The single headline figure this chart breaks into a daily trend. |
net-revenue-after-target-fees-refunds | Shows what the gross curve becomes once Target fees and refunds are removed. |
orders | Separates a revenue move into a volume change versus a price change. |
average-order-value | Explains revenue shifts driven by basket size rather than order count. |
top-listings-by-revenue | Identifies which SKUs drove a visible step in the curve. |
Reconciling against Target Plus Partners
Where to look in the Target Plus Partners portal: Use the sales or revenue reporting views and the payout statements, then compare the portal’s daily or weekly revenue series against the shape of this chart over the same dates. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary | Either | The chart covers a rolling 90-day window; a portal report run for fixed calendar months will not line up at the edges. |
| Time zone | Either | Daily buckets follow Target’s reference time zone, so an order near midnight can land on a different day than your local report. |
| Filter scope | Either | This card is gross revenue; a portal view may net out refunds or exclude cancelled orders, shifting the curve. |