At a glance
Stale Listings (>180d no update) counts the listings that have had no content or price update in more than 180 days. On a curated marketplace where Target manually reviews catalogue quality and brand presentation, stale listings quietly drift away from current branding and pricing and dilute the standard Target expects of its partners. When stale listings climb above 10% of the catalogue, it is a signal to run a refresh programme before the drift starts to weigh on partner standing.
| What it counts | Listings with no content or price update in over 180 days. |
| Sample type | Backend API data from Target Plus, refreshed on the standard data refresh. |
| Why it matters | Stale listings drift from current branding and pricing and dilute catalogue quality, which Target weighs in brand-presentation compliance reviews. |
| Reading the value | Read it as a share of the catalogue; under 10% is usually manageable, above 10% warrants a structured refresh. |
| Currency | count |
| Time window | RT |
| Alert trigger | >10% of catalogue |
| Sentiment key | tgt_stale_listings |
| Roles | owner, operations, marketing |
Calculation
Vortex IQ flags any listing whose most recent content or price update is older than 180 days and counts those listings as a live total. The alert evaluates that count against the size of your catalogue, firing when stale listings exceed 10% of all listings. Because it is a real-time snapshot, the count falls as soon as a refreshed feed update lands against a previously stale SKU. See the worked example for how this reads on a typical partner.Worked example
A representative reading of Stale Listings (>180d no update) for a typical Target Plus partner. On 16 Jun 26 a furniture partner with a 1,400-listing catalogue sees Stale Listings read 168, which is 12% of the catalogue and trips the alert. Inspecting the list, most of the stale SKUs are a discontinued upholstery range that has not had a price or image refresh since the prior winter, still showing last season’s pricing and an older brand template. Left unaddressed, this is exactly the kind of drift a Target brand-presentation review would flag. The partner queues a feed refresh to update pricing and retire the discontinued lines, pulling the share back under 10%. Vortex Mind traces the cluster to the dormant range, and Ask Viq answers “which listings have not been updated since last winter” in plain English so marketing can scope the refresh.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
listings-expiring-soon | Stale listings often sit close to expiry; this card flags the deadline. |
listing-quality-score | Stale content is a common drag on overall listing quality. |
brand-presentation-compliance-flags | Outdated branding on stale listings frequently triggers compliance flags. |
active-listings | The live, sellable base that stale listings are a subset of. |
total-listings | The denominator behind the “share of catalogue” threshold. |
Reconciling against Target Plus Partners
Where to look in the Target Plus Partners portal: There is no direct “stale” report, so check listing status and the last-updated timestamps in the listing views, and review the Mirakl feed import logs to see when each SKU last received an update. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Period boundary | Either | The 180-day cutoff is evaluated live; a listing updated today drops off immediately, so a portal export from yesterday can differ. |
| Time zone | Either | Last-updated timestamps are stored in Target’s reference time zone, which can shift a listing across the 180-day line. |
| Filter scope | Vortex IQ may show more | The card counts staleness across the full catalogue, while a portal view may already be filtered to active listings only. |