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Metrics type: Key MetricsCategory: Marketplace

At a glance

Detailed Rating / Store Level KPI Crossed is a real-time alert card tracked from AliExpress data. It fires when one of the store-health signals that AliExpress uses to set your seller tier moves across a threshold, for example a Detailed Seller Rating (DSR) slipping below the safe band or a store-level downgrade. Because AliExpress places higher-tier sellers ahead in search and rewards them with buyer-trust badges, a crossed KPI is an early warning that visibility and conversion are about to fall. The card pairs with the wider store-health siblings so merchants can act before the platform re-ranks the store.

Calculation

Calculated automatically from your AliExpress data. The card watches each Detailed Seller Rating axis and the overall store-level signal, then raises an alert entry whenever a value falls below its configured threshold or the store tier is downgraded. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A representative reading of Detailed Rating / Store Level KPI Crossed for a typical cross-border merchant on AliExpress. On 12 Mar 26 the store’s item-as-described rating drifts from 4.7 to 4.48 after a batch of orders shipped with the wrong variant. The card flips from 0 to 1 and the alert list names the item-match axis as the crossed signal. The merchant pulls the affected orders, issues proactive partial refunds to head off disputes, and tightens the pick stage. Two weeks later the rolling rating recovers above the safe band and the alert clears. For deeper investigation, use Vortex Mind to trace which SKUs or shipments dragged the rating down; for natural-language exploration, ask Ask Viq.

Sibling cards merchants should reference together

Reconciling against AliExpress Seller Center

Where to look in AliExpress Seller Center: Open the store performance area in AliExpress Seller Center, where the Detailed Seller Ratings and the store-level standing are published. The crossed signal named in the Vortex IQ alert should match the axis or tier shown there once both are looking at the same rating window. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: read this alongside the detailed rating and store-level siblings for the full diagnostic picture. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Detailed Rating / Store Level KPI Crossed update? It is a real-time card and re-evaluates on the live data refresh (typically every 30-60 minutes). Force a manual refresh from the dashboard if you have just acted on a rating issue and want to confirm the alert state. Q: Why does my AliExpress Seller Center show a different rating? The most common reasons are the platform’s own DSR refresh lag, a threshold in Vortex IQ that is stricter than the platform downgrade point, and time-zone alignment. Match these before assuming a real divergence. Q: How does this alert relate to other store-health metrics? It is the trigger layer over the detailed rating, store level and seller health score cards. Use those siblings to see the underlying numbers once the alert fires. Q: Can I customise the alert threshold? Yes, the DSR safe band and downgrade threshold are configurable per profile in the Alert Rules tab. Set them to match how aggressively you want to defend your tier.

Tracked live in Vortex IQ Nerve Centre

Detailed Rating / Store Level KPI Crossed is one of hundreds of KPI pulses Vortex IQ tracks across AliExpress and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.