At a glance
Detailed Seller Ratings (Match / Comm / Ship) tracks the three axes buyers score you on after every AliExpress order: how well the item matched its description, how good your communication was, and how fast you shipped. These Detailed Seller Ratings feed your store level and influence search placement, so they are reputation and discoverability rolled into one. For an owner, marketer, or operations lead this card is a strategic mirror, because a single weak axis can tell you whether the problem is your listings, your service, or your dispatch. It pairs withaex_seller_feedback_scorefor the overall reputation view andaex_store_level_tierfor the placement consequence.
Calculation
Vortex IQ reads the buyer-submitted Detailed Seller Ratings on each of the three axes over the 30-day window and compares them with the previous period to show direction of travel. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Detailed Seller Ratings (Match / Comm / Ship) for a typical cross-border AliExpress store. On 19 Mar 26 the card shows item-match at 4.8 and communication at 4.7, both steady, but shipping has slipped to 4.4 against 4.6 the prior period, crossing the alert threshold. The operations lead reads this as a dispatch problem rather than a quality or service one, cross-checks the late-shipment worklist, and finds a warehouse backlog from the previous fortnight. They clear the backlog and set a tighter dispatch target to recover the shipping axis before it drags down store level. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
Reconciling against AliExpress Seller Center
Where to look in AliExpress Seller Center: Open your store reputation or seller-rating dashboard, where the three Detailed Seller Rating axes are reported alongside their recent trend. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: If communication issues recur, compare against your support inbox volume to confirm whether response time is the driver. For divergence investigations, use Vortex Mind.
Known limitations / merchant FAQs
Q: How often does Detailed Seller Ratings (Match / Comm / Ship) update? It refreshes across the 30-day window as new buyer ratings arrive, so scores move gradually rather than in sharp steps, and the comparison to the prior period shifts with each refresh. Q: Why does my AliExpress Seller Center show a different number? Seller Center may use a different rolling window, weight the axes differently when forming an overall score, or include ratings that are still settling; period boundary and time zone account for the rest. Q: How does Detailed Seller Ratings (Match / Comm / Ship) relate to other economics metrics? The three axes roll up intoaex_seller_feedback_score and feed aex_store_level_tier, while a weak axis often surfaces first in aex_dispute_rate or aex_alert_dispatch_sla_miss.
Q: Can I customise the alert threshold?
Yes, alert thresholds are configurable per profile in the Alert Rules tab. Adjust to match your business baseline rather than relying on the generic default.