At a glance
Detailed Seller Ratings (Match / Comm / Ship) tracks the three axes buyers score you on after every AliExpress order: how well the item matched its description, how good your communication was, and how fast you shipped. These Detailed Seller Ratings feed your store level and influence search placement, so they are reputation and discoverability rolled into one. For an owner, marketer, or operations lead this card is a strategic mirror, because a single weak axis can tell you whether the problem is your listings, your service, or your dispatch. It pairs withaex_seller_feedback_scorefor the overall reputation view andaex_store_level_tierfor the placement consequence.
| What it counts | The current buyer-rated scores on three axes: item as described, communication, and shipping speed. |
| Sample type | Backend API data from AliExpress, refreshed across the 30-day window with a comparison to the prior period. |
| Why it matters | DSR scores feed store level and search placement, so they shape both reputation and how often buyers find you. |
| Reading the value | Read each axis separately against the period before; a single low axis points to a specific cause rather than a general decline. |
| Currency | Rating score per axis. |
| Time window | 30D vsP |
| Alert trigger | any rating <4.5 |
| Sentiment key | aex_detail_rating_summary |
| Roles | owner, marketing, operations |
Calculation
Vortex IQ reads the buyer-submitted Detailed Seller Ratings on each of the three axes over the 30-day window and compares them with the previous period to show direction of travel. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Detailed Seller Ratings (Match / Comm / Ship) for a typical cross-border AliExpress store. On 19 Mar 26 the card shows item-match at 4.8 and communication at 4.7, both steady, but shipping has slipped to 4.4 against 4.6 the prior period, crossing the alert threshold. The operations lead reads this as a dispatch problem rather than a quality or service one, cross-checks the late-shipment worklist, and finds a warehouse backlog from the previous fortnight. They clear the backlog and set a tighter dispatch target to recover the shipping axis before it drags down store level. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
| Card | Why merchants reach for it |
|---|---|
aex_seller_feedback_score | The headline reputation figure the three DSR axes roll up into. |
aex_store_level_tier | Shows the placement and tier consequence of your DSR scores. |
aex_alert_dispatch_sla_miss | Late handovers are the usual cause when the shipping axis falls. |
aex_dispute_rate | A weak item-match axis often shows up here as accuracy disputes. |
aex_buyer_messages_unread | Unanswered messages directly drag down the communication axis. |
Reconciling against AliExpress Seller Center
Where to look in AliExpress Seller Center: Open your store reputation or seller-rating dashboard, where the three Detailed Seller Rating axes are reported alongside their recent trend. Why the Vortex IQ value may legitimately differ:| Reason | Direction | What to do |
|---|---|---|
| Rating window. Seller Center may show a different rolling period than this 30-day view. | Variable | Match the comparison window before reading a gap as real movement. |
| Late ratings. Buyers can rate well after delivery, so scores keep settling. | Marginal | Allow recent orders to mature before treating a dip as final. |
| Axis weighting. How an overall score is derived from the three axes can differ. | Marginal | Compare axis by axis rather than relying on a single blended number. |
Known limitations / merchant FAQs
Q: How often does Detailed Seller Ratings (Match / Comm / Ship) update? It refreshes across the 30-day window as new buyer ratings arrive, so scores move gradually rather than in sharp steps, and the comparison to the prior period shifts with each refresh. Q: Why does my AliExpress Seller Center show a different number? Seller Center may use a different rolling window, weight the axes differently when forming an overall score, or include ratings that are still settling; period boundary and time zone account for the rest. Q: How does Detailed Seller Ratings (Match / Comm / Ship) relate to other economics metrics? The three axes roll up intoaex_seller_feedback_score and feed aex_store_level_tier, while a weak axis often surfaces first in aex_dispute_rate or aex_alert_dispatch_sla_miss.
Q: Can I customise the alert threshold?
Yes, sensitivity thresholds are configurable per profile in the Sensitivity tab. Adjust to match your business baseline rather than relying on the generic default.