At a glance
Listings Failing Feedonomics Validation is the share of your BigCommerce feed that Feedonomics rejects before it ever reaches AliExpress. Feedonomics is the feed-management layer that transforms and validates the BC source catalogue, mapping fields and enforcing AliExpress requirements, before syndicating listings to the marketplace. Anything that fails validation at this stage never goes live, so it is a silent revenue gap rather than a visible error in Seller Center. The card expresses these failures as a percentage of the feed, so you can judge whether rejection is a handful of edge cases or a systemic mapping problem. A rising rate usually points to a schema change, a missing required attribute, or a category remap on the AliExpress side.
Calculation
Vortex IQ divides the number of feed rows rejected at the Feedonomics validation step by the total rows in the feed for the period, expressed as a percentage. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.Worked example
A representative reading of Listings Failing Feedonomics Validation for a typical merchant syndicating BC to AliExpress through Feedonomics. On 11 Mar 26 the rate jumps from a steady 2% to 8%, tripping the 5% alert. The merchant opens the Feedonomics feed log and finds 410 of roughly 5,100 rows failing on a newly required AliExpress attribute that the BC catalogue does not populate. Because these rows never went live, Seller Center showed nothing wrong; the gap was invisible until this card flagged it. Engineering adds the attribute mapping and the rate falls back under 2% within two refresh cycles. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.Sibling cards merchants should reference together
Reconciling against AliExpress Seller Center
Where to look in AliExpress Seller Center: By design these failures do not appear in Seller Center because the rows never reached AliExpress. The authoritative record is the Feedonomics feed status log, and the source rows sit in the BigCommerce catalogue, so reconcile against those two rather than Seller Center. Why the Vortex IQ value may legitimately differ:
Cross-connector reconciliation: reconcile the Feedonomics feed status against the BigCommerce source rows to confirm whether the failure is a data gap or a mapping rule. For divergence investigations, use Vortex Mind.