Amazon (Selling Partner) KPIs, Vortex IQ Nerve Centre

Vortex IQ Nerve Centre tracks 77 KPI pulses for Amazon (Selling Partner) stores. Each metric has its own page: definition, calculation, why it matters, and what to do when it moves. The Amazon (Selling Partner) connector is one of the deepest marketplace integrations in the Vortex IQ AI OS catalogue. The Nerve Centre tracks 77 KPI pulses for Amazon sellers - including hero alerts (Buy-Box Loss Burst, New Suppressions (24h), Account Health Status, Estimated Revenue Lost to Buy-Box Loss, Suppressed Listings) plus cross-platform kill-shots (Ad Spend on Out-of-Stock ASINs, MAP Violation Risk vs DTC, Channel Mix Amazon vs DTC, Catalogue Drift vs DTC). Vortex Mind investigates when an ASIN moves on Buy Box, suppression, or revenue; Ask Viq™ lets you ask in plain English (“which ASINs are at risk this week?”) and act through your agents.

Card	Metrics type	Category	Chart
Account Health Status	Key Metrics	Executive Command Centre	gauge
Buy-Box Loss Burst	Key Metrics	Nerve Centre	alert_list
Catalogue Drift vs DTC	Key Metrics	Catalogue Health	table
Estimated Revenue Lost to Buy-Box Loss	Key Metrics	Buy-Box & Visibility	kpi
New Suppressions (24h)	Key Metrics	Nerve Centre	alert_list
Revenue at Risk (live)	Key Metrics	Executive Command Centre	kpi
Suppressed Listings	Key Metrics	Executive Command Centre	kpi
Total Revenue	Key Metrics	Executive Command Centre	kpi
Ad Spend on Out-of-Stock ASINs	Cross-Platform Metrics	Revenue at Risk	kpi
Catalogue Drift Revenue at Risk	Cross-Platform Metrics	Revenue at Risk	kpi
Channel Mix (Amazon vs DTC)	Cross-Platform Metrics	Revenue at Risk	donut
MAP Violation Risk (vs DTC)	Cross-Platform Metrics	Revenue at Risk	alert_list
A+ Content Coverage (top-50 revenue)	Supporting Metrics	Catalogue Health	gauge
A-to-z Guarantee Claims (open)	Supporting Metrics	Account Health	alert_list
Account Health Creep	Supporting Metrics	Nerve Centre	alert_list
Active Listings	Supporting Metrics	Listings	kpi
Active Listings	Supporting Metrics	Catalogue Health	kpi
Ad on OOS Detected	Supporting Metrics	Nerve Centre	alert_list
Amazon Share of Total Revenue	Supporting Metrics	Executive Command Centre	gauge
ASIN Conversion Rank by Query	Supporting Metrics	Brand Analytics & Search	table
ASINs Approaching Long-Term Storage	Supporting Metrics	Inventory Forecasting	kpi
ASINs Stocking Out <7 Days	Supporting Metrics	Inventory Forecasting	alert_list
ASINs with Third-Party Offers	Supporting Metrics	Buy-Box & Visibility	kpi
Average Order Value	Supporting Metrics	Sales	kpi
Average Order Value	Supporting Metrics	Revenue & Sales	kpi
Avg Days to Settlement	Supporting Metrics	Settlement & Payouts	kpi
Avg Review Rating	Supporting Metrics	Reputation	gauge
Brand Registry Coverage	Supporting Metrics	Catalogue Health	gauge
Buy-Box Trend (top revenue ASINs)	Supporting Metrics	Buy-Box & Visibility	line
Buy-Box Win Rate (top-50 ASINs)	Supporting Metrics	Buy-Box & Visibility	gauge
Buyer Messages Unread	Supporting Metrics	Reputation	kpi
Days of Cover (avg)	Supporting Metrics	Inventory Forecasting	kpi
Dispute Rate	Supporting Metrics	Returns	gauge
FBA Fees	Supporting Metrics	FBA Economics	kpi
FBA Storage Fees	Supporting Metrics	FBA Economics	kpi
Fees % of Revenue	Supporting Metrics	FBA Economics	gauge
Fees as % of Revenue	Supporting Metrics	Economics	gauge
Inactive Listings	Supporting Metrics	Catalogue Health	kpi
Late Shipment Rate	Supporting Metrics	Account Health	gauge
Listing Quality Score	Supporting Metrics	Listings	gauge
Listings Expiring Soon	Supporting Metrics	Listings	kpi
Marketplace Fees Paid	Supporting Metrics	Economics	kpi
Marketplace Health Score	Supporting Metrics	Executive Command Centre	gauge
Negative Feedback (30d)	Supporting Metrics	Account Health	kpi
Negative Feedback Spike	Supporting Metrics	Nerve Centre	alert_list
Net Revenue (after fees + refunds)	Supporting Metrics	Revenue & Sales	kpi
Oldest Pending Payout (days)	Supporting Metrics	Economics	kpi
Oldest Pending Payout (days)	Supporting Metrics	Settlement & Payouts	kpi
Order Defect Rate	Supporting Metrics	Account Health	gauge
Orders	Supporting Metrics	Revenue & Sales	kpi
Organic vs Ad Sales Share	Supporting Metrics	Brand Analytics & Search	donut
Out-of-Stock Listings	Supporting Metrics	Listings	kpi
Pending Payouts	Supporting Metrics	Economics	kpi
Pending Settlement	Supporting Metrics	Settlement & Payouts	kpi
Per-ASIN Fee Outliers	Supporting Metrics	FBA Economics	table
Pre-Fulfilment Cancel Rate	Supporting Metrics	Account Health	gauge
Referral Fees	Supporting Metrics	FBA Economics	kpi
Replenishment Recommendations	Supporting Metrics	Inventory Forecasting	table
Return Rate	Supporting Metrics	Returns	gauge
Return Rate	Supporting Metrics	Voice of Customer	gauge
Return Reason Clusters by ASIN	Supporting Metrics	Voice of Customer	bar_horizontal
Revenue Over Time	Supporting Metrics	Revenue & Sales	area
Review Velocity (30d)	Supporting Metrics	Voice of Customer	line
Sales Volume Anomalies	Supporting Metrics	Revenue & Sales	line
Search Query Share (Brand)	Supporting Metrics	Brand Analytics & Search	gauge
Sell-Through Rate (FBA)	Supporting Metrics	Inventory Forecasting	gauge
Seller Feedback Score	Supporting Metrics	Reputation	gauge
Star Rating Drift (top-50 revenue)	Supporting Metrics	Voice of Customer	line
Stranded Inventory Value	Supporting Metrics	Inventory Forecasting	kpi
Suppressed Listings	Supporting Metrics	Catalogue Health	kpi
Top ASINs by Revenue	Supporting Metrics	Revenue & Sales	bar_horizontal
Top Branded Search Terms	Supporting Metrics	Brand Analytics & Search	bar_horizontal
Top Buy-Box-Loss ASINs	Supporting Metrics	Buy-Box & Visibility	table
Top Listings by Revenue	Supporting Metrics	Sales	bar_horizontal
Top Non-Branded Search Terms	Supporting Metrics	Brand Analytics & Search	bar_horizontal
Total Revenue	Supporting Metrics	Sales	kpi
Total Transactions	Supporting Metrics	Sales	kpi

Appendix space for FAQs, reconciliation guidance, or cross-connector notes specific to this connector. Replace this block when authored.

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Amazon (Selling Partner) KPIs, Vortex IQ Nerve Centre