How sentiment powers triage
Sentiment turns the dashboard into a focus list. Every KPI is sorted into one of three states you can filter on:- Performing - comfortably inside the good band.
- Needs Attention - has breached the band you set. This is where to act.
- Stable - within range, or an informational card with no good/bad direction.
| Card | Direction | Good | Bad | Unit |
|---|---|---|---|---|
| Active Ads on Out-of-Stock SKUs | Lower is better | 0 | 5 | Currency |
| Average Order Value | Watch for drops | 0 | -5 | Currency |
| Cancellation Rate | Lower is better | 1 | 3 | % |
| Channel Revenue Drop Alert | Watch for drops | 0 | -5 | % |
| Channel Revenue Trend | Watch for drops | 0 | -5 | Currency |
| Customers with Zero Spend | Lower is better | 30 | 60 | Count |
| Discount % of Revenue | Lower is better | 20 | 40 | % |
| Email Health | Higher is better | 95 | 80 | % |
| Failed Orders Count | Watch for rises | -2 | 2 | Count |
| Failed Orders Value | Watch for rises | -2 | 2 | Currency |
| Fulfillment Rate | Higher is better | 95 | 90 | % |
| Fulfilment Delay Alert | Lower is better | 10 | 50 | Count |
| Fulfilment Rate by Channel | Higher is better | 95 | 90 | % |
| Missing SEO Title Count | Lower is better | 10 | 30 | Count |
| OOS Listings per Channel | Lower is better | 0 | 5 | Count |
| OOS Spike Alert | Lower is better | 0 | 5 | Count |
| Orders Over Time | Watch for drops | 0 | -10 | Count |
| Products Missing Description | Lower is better | 5 | 20 | Count |
| Products with Zero/Negative Stock | Lower is better | 0 | 5 | Count |
| Refund Rate | Lower is better | 2 | 5 | % |
| Refund Rate Spike Alert | Lower is better | 2 | 5 | % |
| Refund Rate by Channel | Lower is better | 2 | 5 | % |
| Repeat Customer Rate | Higher is better | 25 | 10 | % |
| Repeat Customer Rate by Channel | Higher is better | 25 | 10 | % |
| Revenue Drop Alert | Watch for drops | 0 | -5 | % |
| Revenue Over Time | Watch for drops | 0 | -5 | Currency |
| SKU Coverage | Higher is better | 80 | 50 | % |
| Shipping Cost as % of Revenue | Lower is better | 5 | 15 | % |
| Total Orders | Watch for drops | 0 | -10 | Count |
| Total Revenue | Watch for drops | 0 | -5 | Currency |
| Unfulfilled Orders | Lower is better | 10 | 50 | Count |
| Unverified Email Customers | Lower is better | 10 | 30 | Count |