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Metrics type: Supporting MetricsCategory: Analytics

At a glance

Top Pages is a engagement metric tracked from Chartbeat data. It surfaces operational signal at the engagement layer so merchants can spot regressions, opportunities, and structural patterns in their store performance. The card pairs with sibling metrics in the Engagement category to build a complete diagnostic picture; cross-reference the related cards listed below for context.

Calculation

Calculated automatically from your Chartbeat data. See the At a glance summary above for what the metric tracks and the worked example below for a typical reading.

Worked example

A representative reading of Top Pages for a typical merchant on Chartbeat. The card reports the current period value alongside a comparison against the previous period. Direction matters: rising values may be healthy or concerning depending on the underlying metric. Cross-reference the siblings below to triangulate cause when the value moves outside expected range. For deeper investigation, use Vortex Mind to trace upstream causes; for natural-language exploration, ask Ask Viq.

Sibling cards merchants should reference together

Reconciling against the vendor’s own dashboard

Where to look in Chartbeat’s own dashboard: The Chartbeat dashboard surfaces this metric (or its components) under the relevant report section. Confirm period boundaries and filter settings match the Vortex IQ profile to reconcile cleanly. Why the Vortex IQ value may legitimately differ: Cross-connector reconciliation: complement with sibling cards in the same category for the full diagnostic picture. For divergence investigations, use Vortex Mind.

Known limitations / merchant FAQs

Q: How often does Top Pages update? The card refreshes on the standard data refresh (typically every 30-60 minutes for live integrations). For real-time signals, force a manual refresh from the dashboard. Q: Why does my Chartbeat dashboard show a different number? The most common reasons are period-boundary differences (Vortex IQ uses 30-day rolling vs vendor’s calendar months), time-zone alignment, and filter scope (profile-level vs vendor’s all-account view). Match these settings before assuming a real divergence. Q: How does Top Pages relate to other engagement metrics? Track this card alongside the siblings listed above to build a complete picture. Single-metric reads can mislead; the diagnostic value is in the cross-reference. Q: Can I customise the alert threshold? Yes, alert thresholds are configurable per profile in the Alert Rules tab. Adjust to match your business baseline rather than relying on the generic default.

Tracked live in Vortex IQ Nerve Centre

Top Pages is one of hundreds of KPI pulses Vortex IQ tracks across Chartbeat and 70+ other ecommerce connectors. Nerve Centre runs the detection layer; Vortex Mind investigates the cause when something moves; Ask Viq lets you interrogate any number in plain English. Start for free or book a demo to see this metric running on your own data.