39
performance signals
18
automated checks
1
prepared fixes
Ready to build yours
workflows
12
API operations
- Overview
- Monitor (39)
- Audit (18)
- Automate
What you can achieve
Capabilities are grouped around merchant outcomes, not API terminology.Run operations
Monitor orders, fulfilment, delivery and settlement.
Catalogue quality
Identify missing, inconsistent or outdated product data.
Protect revenue
Find failures, leaks and risks before they cost sales.
Grow revenue
Improve discovery, conversion, campaigns and repeat purchase.
Customer experience
Find storefront, speed, accessibility and journey problems.
From connection to verified outcome
The controlled sequence every capability follows. Nothing changes a connected system without the approval step.1
Connect
Authorise the source. Scopes are shown before access is granted.
2
Monitor
Watch the signals against your own baselines, not universal defaults.
3
Detect
Run checks and gather evidence specific to your store.
4
Recommend
Explain what happened, why it matters and the proposed action.
5
Approve
You review scope, risk and reversibility before anything changes.
6
Execute
Apply through governed connector operations.
7
Verify
Confirm the intended result and keep the receipt.
Monitor performance
39 performance signals. Open an outcome to see its signals and how each one alerts. Read-only operations do not modify the connected system.Run operations (17 signals)
Run operations (17 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Avg Buybox Share (24h) | Alert band 85 / 60 | AVG(RepriceDailyReport.AvgBuyBoxShareLast24Hours). |
| Backlog > 48h | Alert band 10 / 50 | Orders in a non-dispatched stage entered >48h ago (OrderStageChangeLog.CreatedOn). |
| Backordered Units | Merchant rule | SUM(MasterQuantity.BackOrderded). |
| Business (B2B) Order Share | Watch only | Invoice.IsBusinessOrder = 1 share of orders. |
| Buybox Win Rate | Alert band 85 / 60 | RepriceDailyReport WHERE BuyboxOwner = 1 ÷ total repriced ASINs (24h). |
| Despatch Rate | Alert band 95 / 90 | Orders in a dispatched OrderStage ÷ total orders (OrderDetails ⋈ OrderStage.IsDispatched). |
| Inventory Cost Value | Watch only | SUM(MasterQuantity.AvailableQuantity × Inventory.CostPrice). |
| Order Despatch Backlog | Alert band 10 / 50 | Alerts for Order Despatch Backlog. |
| Orders Awaiting Despatch | Alert band 10 / 50 | OrderDetails Active=1 in a non-dispatched stage. |
| Prime Order Share | Watch only | Invoice.IsPrime = 1 share of orders. |
| Repricer Coverage | Alert band 80 / 50 | SKUs in RepricingInventory ÷ active Amazon SKUs. |
| SKUs Awaiting PO | Watch only | Report_Products WHERE AwaitingPO > 0. |
| SKUs Without Cost Price | Merchant rule | Inventory WHERE CostPrice IS NULL OR CostPrice = 0 (blocks margin reporting). |
| SKUs Without Dimensions/Weight | Merchant rule | Inventory WHERE Weight/Height/Length/Width IS NULL (breaks courier rating). |
| SKUs Without Images | Merchant rule | Inventory SKUs with no row in ImageMaster/ImageLinks. |
| Stale Inventory (no 30d sales) | Merchant rule | masterinventory.Last30Day = 0 with stock on hand. |
| Total Available Units | Watch only | SUM(MasterQuantity.AvailableQuantity). |
Protect revenue (10 signals)
Protect revenue (10 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Buybox Lost While Advertising | Alert band 85 / 60 | Buybox Lost While Advertising, broken down by row. |
| Cancellation Rate | Alert band 1 / 3 | Orders in a cancelled OrderStage ÷ total. |
| Catalogue Drift vs Marketplace | Merchant rule | Catalogue Drift vs Marketplace, broken down by row. |
| Failed Revisions | Merchant rule | MarketPlaceListingDetails.RevisionResponse LIKE ‘%error%’. |
| Low-Stock SKUs | Alert band 5 / 50 | MasterQuantity WHERE AvailableQuantity BETWEEN 1 AND low-stock threshold. |
| OOS SKUs With Active Ad Spend | Alert band 0 / 5 | OOS SKUs With Active Ad Spend, broken down by row. |
| Out-of-Stock SKUs | Alert band 0 / 5 | MasterQuantity WHERE AvailableQuantity <= 0. |
| Oversell Risk vs Marketplace Qty | Alert band 0 / 5 | Description pending editorial review; the signal is live. |
| Oversell-Risk SKUs | Alert band 0 / 5 | MasterQuantity WHERE InfiniteQuantity = 1 AND AvailableQuantity <= 0. |
| Stockout Spike | Alert band 0 / 5 | Alerts for Stockout Spike. |
Grow revenue (7 signals)
Grow revenue (7 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Average Order Value | Alert band 0 / -5 | revenue ÷ distinct orders. |
| Gross Margin % | Alert band 0 / -3 | (net revenue − COGS) ÷ net revenue = (per-order TotalExVAT − line ProductCost) ÷ TotalExVAT. Shipping excluded. |
| Net Revenue (ex VAT) | Watch only | SUM(Report_SalesReport.TotalExVAT). |
| Revenue by Channel | Watch only | Revenue grouped by Report_SalesReport.OrderSource. |
| Total Orders | Alert band 0 / -10 | COUNT(DISTINCT Report_SalesReport.OrderNumber). |
| Total Revenue | Alert band 0 / -5 | SUM(Report_SalesReport.TotalIncVAT) WHERE Active=1, by OrderDate period. |
| Units Sold | Watch only | SUM(Report_SalesReport.OrderQuantity). |
Catalogue quality (5 signals)
Catalogue quality (5 signals)
| Signal | Alert behaviour | What it tracks |
|---|---|---|
| Active Listings | Watch only | MarketPlaceListingDetails active rows, grouped by marketplace. |
| Listing Error Rate | Alert band 1 / 5 | ProductStatus.Status = 0 (+ RevisionResponse errors) ÷ total active SKUs. |
| Listing Errors Spike | Alert band 1 / 5 | Alerts for Listing Errors Spike. |
| Overpriced SKUs | Merchant rule | SUM(RepriceDailyReport.OverPricedCount) , losing buybox on price. |
| Underpriced SKUs | Merchant rule | SUM(RepriceDailyReport.UnderPricedCount) , margin left on table. |
Audit risks and opportunities
A fix status appears only where the action, inputs, approval, verification and recovery controls are mapped. Candidate remediations are never executable. Open a check for the detail.Fulfillment rate below 90%
Fulfillment rate below 90%
Severity critical · Outcome Protect revenue · Fix status Candidate remediationWhen more than 1 order in 10 is failing to reach fulfilment, customers have paid for goods that are not shipping on time; refunds, chargebacks and support load follow quickly.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-FULFIL-001Oversell risk , infinite quantity with no stock
Oversell risk , infinite quantity with no stock
Severity critical · Outcome Protect revenue · Fix status Candidate remediationInfinite-quantity listings with no physical stock will oversell; every oversold order becomes a cancellation, a refund and reputation damage.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
CHOPS02Cancellation rate above 10% over 30d
Cancellation rate above 10% over 30d
Severity high · Outcome Protect revenue · Fix status Report onlyMore than 1 in 10 orders is being cancelled. Unlike a return, a cancellation often means the customer changed their mind or hit a problem before the order even shipped, checkout friction, a payment failure, an unexpectedly long delivery estimate, which usually points to a fixable step in the order fVortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ECOM-CANCEL-001Listing failures (ProductStatus error)
Listing failures (ProductStatus error)
Severity high · Outcome Run operations · Fix status Candidate remediationListings failing to publish sit invisible on the channel; inventory is committed but nothing can sell.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
CHOPS03Order despatch backlog older than 48h
Order despatch backlog older than 48h
Severity high · Outcome Run operations · Fix status Candidate remediationA despatch backlog older than 48 hours breaches most marketplace SLAs and customer expectations simultaneously; late-shipment penalties follow.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
CHOPS08Out-of-stock SKUs with open demand
Out-of-stock SKUs with open demand
Severity high · Outcome Protect revenue · Fix status Candidate remediationOut-of-stock SKUs with open demand are sales the store is actively turning away; replenishment or substitution recovers them.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
CHOPS01Refund rate above 5% over 30d
Refund rate above 5% over 30d
Severity high · Outcome Protect revenue · Fix status Candidate remediationMore than 1 in 20 orders is being refunded. Beyond the direct revenue loss, this rate also carries payment-cost consequences, processors and payment gateways watch refund and dispute rates, and a sustained high rate can affect processing terms independent of the lost sale itself.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-REFUND-001Discount > 20% of revenue (margin erosion)
Discount > 20% of revenue (margin erosion)
Severity medium · Outcome Grow revenue · Fix status Report onlyDiscounting above roughly 20 percent of revenue erodes margin quickly, often without lifting volume enough to pay for itself, and trains customers to wait for codes.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ECOM-DISCOUNT-001Failed marketplace revisions
Failed marketplace revisions
Severity medium · Outcome Protect revenue · Fix status Report onlyFailed marketplace revisions mean price or content changes silently did not apply; the channel is showing stale data customers act on.Vortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
CHOPS04Products with zero or negative stock
Products with zero or negative stock
Severity medium · Outcome Grow revenue · Fix status Candidate remediationEvery product at zero or negative stock is a page a customer can still find, still add to cart in some storefront setups, and still be disappointed by. Zero-stock listings that stay live also keep spending any ad budget or SEO ranking pointed at them, driving traffic to a product nobody can actuallyA likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-INVENTORY-001Repeat-customer rate below 20%
Repeat-customer rate below 20%
Severity medium · Outcome Grow revenue · Fix status Report onlyFewer than 1 in 5 customers comes back for a second order. Acquiring a first-time customer is almost always the most expensive part of earning their business, so a repeat rate this low means the store is paying that acquisition cost repeatedly instead of earning a second (cheaper) sale from customerVortex IQ detects and explains this; resolution is manual, with evidence and recommended steps.Reference:
ECOM-CUSTOMER-001Repricer coverage gap on active Amazon SKUs
Repricer coverage gap on active Amazon SKUs
Severity medium · Outcome Catalogue quality · Fix status Candidate remediationActive Amazon SKUs outside repricer coverage sit at static prices while competitors move; Buy Box share erodes quietly.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
CHOPS09SKUs without cost price (margin blind spot)
SKUs without cost price (margin blind spot)
Severity medium · Outcome Grow revenue · Fix status Candidate remediationSKUs without cost prices make margin invisible; repricers and promotions then optimise revenue while possibly destroying profit.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
CHOPS05Products missing SEO title
Products missing SEO title
Severity low · Outcome Grow revenue · Fix status Prepared fixProducts without SEO titles compete in search under their bare product names; pages that could rank for buying keywords stay invisible.A prepared, approval-gated fix exists: the proposed change, affected records, risk, reversibility and verification are shown before execution.Reference:
ECOM-CATALOGUE-002Products missing description
Products missing description
Severity low · Outcome Grow revenue · Fix status Candidate remediationA product with no description gives a shopper nothing to evaluate beyond a photo and a price. It also gives search engines almost nothing to index, so these products are simultaneously converting worse for visitors who do find them and ranking worse in organic search for anyone who has not.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
ECOM-CATALOGUE-001SKUs without dimensions / weight (courier rating gap)
SKUs without dimensions / weight (courier rating gap)
Severity low · Outcome Customer experience · Fix status Candidate remediationWeight-based shipping cannot quote correctly for products without weights, causing checkout errors or mispriced delivery. Irrelevant for flat-rate stores, which is worth recording as a business rule so this never nags.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
CHOPS06SKUs without images
SKUs without images
Severity low · Outcome Catalogue quality · Fix status Candidate remediationProducts without images barely convert; shoppers skip listings they cannot see.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
CHOPS07Stale inventory with stock on hand (no 30d sales)
Stale inventory with stock on hand (no 30d sales)
Severity low · Outcome Run operations · Fix status Candidate remediationStock with no sales in 30 days ties up capital and storage; flagging it early feeds markdown or clearance decisions.A likely corrective operation exists, but its mapping and recovery are not yet complete, so execution is not offered. Evidence and recommended manual steps are provided.Reference:
CHOPS10Automate approved work
Vortex IQ is integrated with 12 read and 0 write operations across companydetails, inventorys, invoices, marketplacelistingdetails, masterquantitys, order details on CloudHub Insights. Combine them with anything from the over 13,000 operations across more than 200 connectors to automate the work in your own words.Changes follow your configured approval policy: the target, proposed change, affected records, risk, reversibility and verification plan are shown before execution.Create a workflowReady to build your first CloudHub Insights workflow
Pick a trigger, add the operations above as steps, and every step that changes data pauses for your approval. Monitoring and audits are live now and can start any workflow you build.Browse the operations you can build with
Browse the operations you can build with
| Resource | Read operations | Write operations |
|---|---|---|
| companydetails | 1 | 0 |
| inventorys | 1 | 0 |
| invoices | 1 | 0 |
| marketplacelistingdetails | 1 | 0 |
| masterquantitys | 1 | 0 |
| order details | 1 | 0 |
| order stages | 1 | 0 |
| order stagechangelogs | 1 | 0 |